SearchCap: Google images, algorithm updates & top in 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

What to watch for in 2018: Mobile SEO predictions
Dec 27, 2017 by Cindy Krum

Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index.

PPC insights: Our top SEM columns of 2017
Dec 27, 2017 by Jessica Thompson

2017 marked yet another eventful year for the SEM industry, and there was no shortage of great content to guide readers through it. See which topics were most popular with Search Engine Land’s PPC community in our top 10 paid search columns of the year.

From algo to aggro: How SEOs really feel about Google algorithm updates
Dec 27, 2017 by Jamie Pitman

Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners’ jobs.

Google image search results tests new related searches box
Dec 27, 2017 by Barry Schwartz

Google is at it again, now testing a new way for searchers to expand their queries in image search on mobile.

Marlene Dietrich Google doodle honors the legendary actress’s career
Dec 27, 2017 by Barry Schwartz

Actress, humanitarian, star and icon gets a Google logo on what would have been her 116th birthday.

Search News From Around The Web:

It’s In The Stars – A Google Algorithm Update On 12/15/17 Is Impacting Some Celebrity Websites, GSQI20 Years of Yandex: Yandex Advertising in 2017, Russian Search MarketingA Novice’s Guide to Search Engine Optimization, theupperranks.comBroad Match Modifier: What It Is and How to Use It, Ignite VisibilityGoogle Recommends Against Using Google Tag Manager For SEO Tests, Search Engine Roundtable

SearchCap: Santa tracker, Google API terms & SEO metrics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Using AdWords API to export to third-party ad networks will remain OK as Google keeps terms it adopted in FTC settlement
Dec 26, 2017 by Barry Schwartz

Google is keeping its domain opt-out and AdWords API tools policies as is, says their VP & deputy general counsel.

Mind your business: Our top local search columns of 2017
Dec 26, 2017 by Jessica Thompson

Search Engine Land’s most widely read local search columns from 2017 covered a wide range of topics, from algorithm updates and new Google My Business features to Facebook’s local search capabilities.

Unique international trends require a unique marketing approach
Dec 26, 2017 by Brendan McGonigle

Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex’s top search trends of 2017.

Embrace a product manager mindset to improve 2018 SEO KPIs
Dec 26, 2017 by Adam Dorfman

How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals.

December global festivities Google doodle marks day 2 of Google’s holiday doodle series
Dec 25, 2017 by Amy Gesenhues

Today’s doodle shows Google’s animated penguins celebrating the holidays with their warm weather friends.

Google & NORAD Santa Trackers show St. Nick already in flight for his 2017 trip around the world
Dec 24, 2017 by Amy Gesenhues

The two sites will be tracking Santa’s whereabouts for the next 24 hours.

Search Engine Land’s Community Corner: Local SEO survey results, a new book on influencer marketing & SEO Christmas jumpers
Dec 22, 2017 by Michelle Robbins

As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Executive Chairman of the Board position. Elsewhere we had these announcements and events happening […]

Search News From Around The Web:

At Google, Eric Schmidt Wrote the Book on Adult Supervision, WiredEnd of the Era: Yandex.Catalog is being shut down, Russian Search TipsGoogle continues poaching Apple engineers as it ramps up work on in-house chip development, 9to5GoogleGoogle proposes big Sunnyvale project, Mercury NewsJohn Mueller Helping Webmasters On Christmas Eve Again, Search Engine RoundtableGoogle GMB Strategy & The Role of SMB Outreach, Mike BlumenthalGoogle Says You Don’t Know If Unnatural Links Work Or Not, Search Engine RoundtableI gave my parents a Google Home for Christmas and watched them lose their minds, VentureBeatThe Biggest False Expectations Clients Have When Hire An SEO Agency, SEM Rush

Search Engine Land's Community Corner: Local SEO survey results, a new book on influencer marketing & SEO Christmas jumpers

As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Executive Chairman of the Board position. Elsewhere we had these announcements and events happening throughout the search marketing industry:

UK SEO agency Reflectdigital optimized holiday celebrations by creating seo-themed Christmas jumpers (it’s ugly Christmas sweater time folks!), in conjunction with the Save the Children charity’s annual Christmas Jumper Day fundraising last week. Longtime SEO and digital marketer Joe Sinkwitz published a 264-page ebook “The Ultimate Guide to Influencer Marketing“ Brightlocal released the results of their Local SEO Industry Survey

Our own Barry Schwartz continues his “Honor an SEO/SEM” series at his blog, and this (and last) weeks’ honored nominees included:

Cindy Krum Cindy has been doing SEO for mobile before the iPhone existed and I’ve had the pleasure of calling her friend and colleague for as long. If you’ve got mobile optimization questions – she has the answers. Learn more about Cindy.

Dave Davies One part of the two part duo from Beanstalk featured this week, read about why Jeremy Knauff nominated Dave here.

Mary Davies The other half of the dynamic duo from Beanstalk, Mary talks about the importance of connecting with people in the industry.

Jim Boykin Nominated by Donna Cavalier, read about the long and storied history of this industry veteran here.

Michelle Robbins Well this is awkward 🙂 Thanks to Emily Grossman and Barry for their incredibly kind and generous words here.

Doc Sheldon A true scholar and gentleman in search marketing, Doc was also nominated by Donna Cavalier, who notes his ability to approach issues from unique angles, and is an incredibly talented writer to boot. Learn more about Doc here.

Alan George An indispensable member of the SEMpdx organization, Alan was nominated by James Svoboda who calls out his instrumental role in fostering the development of local search marketing organizations. More about Alan here.

Melissa Fach This years’ “Search Personality of the Year”, Melissa is a tireless advocate for the community and shares her time and talents selflessly. Nominated by Kate Morris and Jenny Halasz, learn more Melissa here.

Bill Slawski Almost single-handedly educating the search community on all things patents and papers, Bill stands apart from most industry veterans with his academic focus and ability to distill what can often be complex ideas into useful and digestible “here’s what this means and how it will impact the work search marketers do” summaries. Nominated by Gary Steele and an anonymous marketer, you can read more about Bill here.

Julie Joyce This longtime link lady has several nominations – and deservedly so! Julie has been building – and advocating for best practices of building – high quality links for as long as I can remember ever learning about the discipline. She shares openly with the community and is an asset in our ranks. Learn more about her here.

John Doherty Compared to some of the others featured these past two weeks, John is a relative newcomer. But in his time in search he’s developed the much deserved reputation of being not only incredibly bright, but also incredibly kind. Get to know John here.

Have some industry or community news you want to share? Drop us a note at community@searchengineland.com!

SearchCap: Eric Schmidt changes role, enterprise SEO & machine learning for PPC

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Eric Schmidt stepping down as Executive Chairman of Google parent company, Alphabet
Dec 21, 2017 by Michelle Robbins

Longtime Google executive will transition to role of technical advisor.

6 ways ad agencies can thrive in an AI-first world
Dec 22, 2017 by Frederick Vallaeys

Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC.

Measure the impact of digital marketing on in-store sales
Dec 22, 2017 by Digital Marketing Depot

With more than half of internet use now occurring on mobile devices, brands are focused on bridging the gap between their digital presence and in-store sales. Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the […]

The enterprise business of SEO: Communicating to the C-suite
Dec 22, 2017 by Jim Yu

Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic search.

Search in Pics: Google’s Velociraptor, playroom & frosty lawn
Dec 22, 2017 by Barry Schwartz

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Did you know Google has a child-like playroom?: Source: Twitter Google also has a Velociraptor: Source: […]

Search News From Around The Web:

Does Google Index Blockchain URLs?, Bill HartzerAnswer: What are those light patches on the ground?, SearchReSearchAsk Yoast: Why is the post type ‘media’ noindex in Yoast SEO?, YoastGoogle Suggests All Guest Posts Links Should Be Nofollowed, Search Engine RoundtableGreat SEM And SEO Don’t Stop When Your Link Gets Clicked, SEM RushTrending space searches in 2017, from Cassini to the solar eclipse, Google Blog

Search in Pics: Google's Velociraptor, playroom & frosty lawn

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Did you know Google has a child-like playroom?:

Source: Twitter

Google also has a Velociraptor:

Source: Instagram

Frosty Google grass:

Source: Instagram

Google gantt chart:

Source: Instagram

Google, I dream of a world where…

Source: Instagram

Eric Schmidt stepping down as Executive Chairman of Google parent company, Alphabet

Alphabet announced today that Eric Schmidt, the top executive at the company since 2001, is moving out of his role as the Executive Chairman of the Board and will instead remain on the board as a technical advisor.

From the press release:

“Since 2001, Eric has provided us with business and engineering expertise and a clear vision about the future of technology,” said Larry Page, CEO of Alphabet. “Continuing his 17 years of service to the company, he’ll now be helping us as a technical advisor on science and technology issues. I’m incredibly excited about the progress our companies are making, and about the strong leaders who are driving that innovation.”

“Larry, Sergey, Sundar and I all believe that the time is right in Alphabet’s evolution for this transition. The Alphabet structure is working well, and Google and the Other Bets are thriving,” said Eric Schmidt. “In recent years, I’ve been spending a lot of my time on science and technology issues, and philanthropy, and I plan to expand that work.”

No indication of who will replace Schmidt, but the release notes that the Board will appoint a non-executive chairman.

SearchCap: Google webmaster videos, new mobile search experiments & Assistant SDK updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google tests ‘more results’ mobile search interface and new search refinement buttons
Dec 21, 2017 by Barry Schwartz

Google told us, “We constantly experiment with new search formats and experiences to deliver the best experience for our users.”

Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year
Dec 21, 2017 by Amy Gesenhues

Survey results will be shared during the “Holiday Retail Search Strategies” webcast on January 18.

Winter solstice 2017 Google doodle marks the shortest day of the year & official start of winter
Dec 21, 2017 by Amy Gesenhues

Google has brought back its animated mouse to finish out the 2017 solstice and equinox doodle series.

‘SEO Snippets’ — new Google video series to help webmasters & SEOs
Dec 21, 2017 by Barry Schwartz

The new series will address frequently raised issues in the webmaster forums.

The Google Assistant SDK adds support for additional languages & more
Dec 21, 2017 by Barry Schwartz

In addition to new language support, Google has added customized settings, text-based queries & responses, device action functionality and more.

4 things SEO professionals should do consistently
Dec 21, 2017 by Jeremy Knauff

Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients.

Search News From Around The Web:

11 Hot Google Ranking Factors for 2018, Receptional5 New Year’s Resolutions for AdWords Success, Inside AdWords6 Bottom Line Boosting Tips for Paid Search, PPC HeroAmazon Leads UK Retail Paid Search This Holiday Season, AdGoorooGoogle Says IPv6 & HTTP/2 Works But You Should Also Support IPv4 & HTTP/1.x, Search Engine RoundtableGoogle’s Mobile First Index: Tracking When Google Moves Your Site and Preparing for the Switch, Keylime ToolboxHow Did the SEO Landscape Influence Your Rankings in 2017, Cognitive SEOHow to analyze a sudden drop in traffic, YoastInvalid inserted products no longer result in immediate errors, Google Ads Developer BlogWhy Apple Maps still has a ways to go before dethroning Google Maps, BGR

SearchCap: Google algorithmic update, SEO reviews & mobile apps

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google confirms mid-December search ranking algorithm update
Dec 20, 2017 by Michelle Robbins

As the update continues to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted

7 ways to use dynamic content and multiply your conversions
Dec 20, 2017 by Digital Marketing Depot

Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. So, how can marketers meet the high demand for super-personalized communications? The answer lies […]

How independent reviews influence Google’s trust in your brand
Dec 20, 2017 by Pratik Dholakiya

Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides tips for where to focus your efforts.

The upcoming mobile app Monday: Be prepared
Dec 20, 2017 by Bobby Lyons

Christmas Day and the day after are two of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.

Search News From Around The Web:

Google Assistant on tablets is full width and unfortunately portrait only [Gallery], 9to5GoogleGoogle Maps’s Moat, Justin ObeirneGoogle’s SEO Starter Guide Downplays Speed & Security?, Search Engine RoundtableGoogle’s snippets and the length of your meta description, YoastHow To Select Prized Search Terms With Zippy Conversions, Ignite VisibilityTips for newsrooms to tell the local story when it matters most, Google Blog

7 ways to use dynamic content and multiply your conversions

Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations.

So, how can marketers meet the high demand for super-personalized communications? The answer lies in dynamic content.

In this free guide, see seven simple ways marketers can use dynamic content to connect with audiences in a more organic and personalized way.

Grab your copy to find out:

how top brands like Netflix and Amazon use dynamic content.the marketing automation features that enable you to deliver personalized experiences.ways to personalize your emails, landing pages, forms, pop-ups and more using dynamic content.

Visit Digital Marketing Depot to download “7 Easy Ways to Multiply Your Conversions.”

SearchCap: Rich results testing tool, Google AdWords images & Search Console bug

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google launches new Rich Results testing tool with some rebranding
Dec 19, 2017 by Barry Schwartz

In addition to the new testing tool, Google is grouping all the names for these types of search results into the name “Rich Results.”

Data bug with Google Search Console’s Search Analytics report
Dec 19, 2017 by Barry Schwartz

The AMP filter, specifically for AMP non-rich results impressions and clicks, may show incorrect data for your site.

Google is testing images in search text ads
Dec 18, 2017 by Ginny Marvin

The test was spotted on mobile over the weekend.

What you learn from talking with Google’s largest advertisers all day, every day
Dec 19, 2017 by Matt Lawson

The world’s largest advertisers routinely visit the Google campus to talk strategy. Columnist Matt Lawson sits down with Google’s Chief Search Evangelist for some top insights from those meetings.

PPC 2017: Epic review of the biggest trends & updates in paid search
Dec 19, 2017 by Ginny Marvin

This year, artificial intelligence and machine learning underpinned nearly every paid search update.

Search News From Around The Web:

Your Guide to Getting Organized for PPC Success, PPC Hero#NoHacked 3.0: Fixing common hack cases, Official Google Webmaster Central BlogGoogle Makes 14 Changes to the Review Guidelines, Sterling Sky IncEU; Google’s Record Fine of $2.8 Billion Was a `Deterrent’, Ad AgeFull Guide To Using Google Search Console (2018 Edition), ignitevisibility.comGoogle Explains Trailing Slashes & How It Impacts SEO, Search Engine RoundtableGoogle User Satisfaction Score: Does It Exist (Gary Illyes Pubcon 2017), Stone TempleHow Long Should Your Meta Description Be? (2018 Edition), MozSEO Basics: How to Grow Traffic When You Know Nothing About SEO, ahrefs.com