SearchCap: Google mobile-friendly, email marketing with AdWords & Yelp reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google offers advice on how to get ready for the mobile-first index
Dec 18, 2017 by Barry Schwartz

Check your log files to see if you see an increase in smartphone Googlebot activity, it may be a sign your site is now in the Google mobile first index.

Supercharge your email marketing with Google AdWords
Dec 18, 2017 by Todd Saunders

Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel.

3 inconsistencies in Yelp’s review solicitation crackdown
Dec 18, 2017 by Brian Patterson

Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too far.

December global festivities Google doodle kicks off series of holiday doodles
Dec 18, 2017 by Amy Gesenhues

Today’s doodle is the first in a series of doodles Google will post over the next two weeks leading up to Christmas and New Year’s Day.

AI marketing and the journey through the uncanny valley
Dec 18, 2017 by Sponsored Content: Amplero

“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that things are getting worse, even […]

Are you considering call analytics software?
Dec 18, 2017 by Digital Marketing Depot

Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to businesses will climb to 170 billion in […]

Search News From Around The Web:

Google Thinks I’m Dead, New York TimesGoogle Assistant on phones now offers a choice of hotwords, EngadgetGoogle Changes Rules to Purge News That Masks Country of Origin, BloombergGoogle Giving Less Weight to Reviews of Places You Stop Visiting?, SEO By The SeaHow to Get Started With SEO (Without Buy-In or Budget), ConductorImplications of Google’s Move to Sunset the Multichannel Ad Format, MerkleIs SEO Opportunity Growing or Shrinking?, Rand’s BlogMachine Learning and Content Quality [VIDEO}, Stone TempleReal-world examples of mobile problems with Google’s mobile-first index looming, GSQISurvey: Were You Hit By Google Maccabees Update?, Search Engine RoundtableWhat we’ve learnt so far about using JavaScript for SEO, theWebShed

SearchCap: Net neutrality, AdWords grants & EU licensing fees

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

European press agencies push for licensing fees for their content from Google, Facebook
Dec 15, 2017 by Greg Sterling

It remains to be seen whether European legislators and regulators will pick up the cause, but there’s a possibility that they will.

Optimizing for Hanukkah: Sometimes it’s still strings, not things
Dec 15, 2017 by Paul Shapiro

Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet.

How to generate links that drive traffic, not just ranking
Dec 15, 2017 by Kevin Rowe

Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.

Google Ad Grants policy changes include 5% CTR minimum, up from 1%
Dec 15, 2017 by Ginny Marvin

Several new policy updates for the AdWords program for non-profits take effect January 1, 2018.

Search in Pics: Life size Google snow globe, Bing bean chair, Menorah & more
Dec 15, 2017 by Barry Schwartz

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Life size Google snow globe: Source: Instagram Bing bean chair: Source: Twitter Google Dublin Menorah: Source: […]

FCC repeals net neutrality by party line vote
Dec 14, 2017 by Greg Sterling

FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules.

Search News From Around The Web:

Google Local Realtor Search Result – On Steroids, Mike Blumenthal70% SEO Visibility Increase by Doing Content Optimization, cognitiveseo.comFour Crucial Truths About Global SEO: The Secrets to Global Success, ConductorGoogle Says Watch Your Log Files To See If You Moved To The Mobile-First Indexing, Search Engine RoundtableHow To Create & Submit A Sitemap: The Definitive Guide, Go Fish DigitalHow to Stay Ahead of the Trend with your PPC Campaigns in 2018, SEM RushInsights from Google’s new Christmas shopping research, PPC HeroNever miss your stop again – with step-by-step directions in transit navigation, Google BlogNews Lab in 2017: the year in review, Google BlogSome of the things you know about indexing might be wrong, ohgm

Search in Pics: Life size Google snow globe, Bing bean chair, Menorah & more

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Life size Google snow globe:

Source: Instagram

Bing bean chair:

Source: Twitter

Google Dublin Menorah:

Source: Instagram

Google branded Christmas tree ornaments:

Source: Instagram

Googlers doing Christmas carols at the GooglePlex:

Source: Instagram

FCC repeals net neutrality by party line vote

As expected, the Federal Communications Commission (FCC) has voted 3 to 2 along party lines to repeal net neutrality. This happened despite widespread public opposition, comment fraud by repeal supporters and the last-minute request of Republican Sen. Susan Collins to delay the vote.

FCC Chairman Ajit Pai, a former Verizon lawyer, has mocked and called net neutrality supporters’ dire predictions “hysterical.” His claims, that repeal won’t impact consumers or access to content and will instead boost investment and help the economy, are dubious and are contradicted by past evidence.

The repeal of the 2015 rules, passed during the Obama administration, now permits telcos and ISPs to create fast and slow lanes to prioritize or discriminate against content types or publishers. It will also likely reinforce the dominance of big companies who can afford to pay for their content to be expedited and harm smaller publishers and startups that don’t have the resources to do so.

While the precise impact still remains to be seen, although there are plenty of indicators (past bad behavior, dysfunctional international markets), we can now expect the internet to look a lot more like cable TV, with content bundles and “premium” packages.

ISPs lobbied aggressively and spent heavily on campaign contributions for the repeal. That effort dovetailed with the Trump administration’s philosophical and policy shift from protecting consumers to promoting the interests of large corporate entities.

Beyond the freedom to extract more money from publishers and consumers — the FCC claims it’s restoring “internet freedom” — the ISPs seek to create tiered and bundled pricing because they have not been able to make money from internet advertising and their cable businesses are faltering.

As cable TV subscriptions declined in favor of OTT content access, the ISPs and telcos weren’t going to stand by and allow the transfer of cable TV subscription and ad revenues to Netflix, Google and Amazon.

The battle now moves to the courts, where plaintiffs (potentially state attorneys general, consumer groups and some private companies) will argue that a political-ideological shift in the composition of the FCC doesn’t justify the rule change by itself. The irregularities and fraud in the comment process may also make their way into the litigation.

If litigation doesn’t succeed in stopping the repeal, then the ballot box is the next battleground.

[This article originally appeared on MarTech Today.]

SearchCap: Bing & Reddit, Google travel pricing & meta descriptions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google: Fundamentals of writing meta descriptions don’t change with longer search snippets
Dec 14, 2017 by Barry Schwartz

Google has officially commented about what webmasters should focus on when writing meta descriptions after Google extended their search result snippets.

Google adds price tracking features to flight search, hotel search and Google Trips
Dec 14, 2017 by Barry Schwartz

Google adds several features to help searchers plan their getaways.

How to calculate your marketing budget
Dec 14, 2017 by Digital Marketing Depot

Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? There are subjective answers that are easily disprovable from one budget period to another. What worked last year isn’t necessarily going to work […]

Bing announces AI-powered new ‘intelligent search’ features
Dec 14, 2017 by Greg Sterling

None of the features or changes is disruptive, but they collectively point to the fact that search evolution is accelerating.

SEO in 2018: Optimizing for voice search
Dec 14, 2017 by Bryson Meunier

Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they’re looking for when they’re asking for it by voice.

Microsoft adds Reddit data to Bing search results, Power BI analytics tool
Dec 13, 2017 by Tim Peterson

Reddit posts will appear in Bing’s search results, and its data will be piped into Power BI for marketers to track brand-related comments.

Search News From Around The Web:

5 ways to improve your hiring process in 2018, Google BlogAll The Ways To Spot Negative SEO (Are You being Targeted?), ignitevisibility.comApple details indoor maps coverage of 34 airports, multiple malls, appleinsider.comGoogle Rolls Out Search Results to Local Knowledge Panels – SEO Specialist in Toronto, Sergey AlakovGoogle To Roll Out New Search Console Early Next Year, Search Engine RoundtableHow To Drive Traffic To Your Website: 5 Actionable SEO Tips, theupperranks.comPPC & Statistics: Get Certain About Uncertainty, PeriscopixSearchResearch Challenge (12/14/17): What are those light patches on the ground?, SearchReSearchThe Importance of Brand Search Campaigns, Marketing MojoYoast SEO: How to make your site stand out in search results, Yoast

SearchCap: Top Google searches, more data in Search Console & Google Assistant expands

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Hurricane Irma was the No. 1 top trending Google search in the US & globally for 2017
Dec 13, 2017 by Amy Gesenhues

Google has released its top trending searches of the year, covering everything from the most searched people and news to celebrity break-ups.

Google bringing the Assistant to tablets and Lollipop Android phones
Dec 13, 2017 by Greg Sterling

The move comes against the backdrop of accelerating virtual assistant usage and intensifying competition.

Google Search Console beta adds 12+ months of data to performance reports
Dec 13, 2017 by Barry Schwartz

After a few years of promises, Google is finally providing longer-term data in Google Search Console — well, the beta version of Search Console.

Visualizing your site structure in advance of a major change
Dec 13, 2017 by Dave Davies

Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance.

The vicious cycle of ROAS targets is killing your business
Dec 13, 2017 by Andreas Reiffen

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition.

How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers
Dec 13, 2017 by Amy Gesenhues

According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a website.

Search News From Around The Web:

Google Defines Doorway Pages As Pages Designed For Ranking For Keyword Permutations, Search Engine RoundtableMoz the Monster: Anatomy of An (Averted) Brand Crisis, MozStepping out of the SEO Bubble – Day 2, SISTRIXThin Content: what is it, what can cause it, and how do you find it?, State of DigitalWhy you should use a focus keyword only once, YoastYou’re Not An SEO – You’re a Con Artist., LinkedIn

SearchCap: Google's SEO guide, Microsoft outings app & data SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google revamps its SEO Starter Guide
Dec 12, 2017 by Barry Schwartz

This is the first update of the SEO starter guide in several years.

A balanced approach to data-driven SEO
Dec 12, 2017 by Ryan Shelley

SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.

Microsoft’s new Outings app aims to help travelers find their next destinations
Dec 12, 2017 by Amy Gesenhues

Developed for both iOS and Android platforms, the app was designed by the Microsoft Garage Project.

Compare 13 leading SEO platforms
Dec 12, 2017 by Digital Marketing Depot

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the […]

Search News From Around The Web:

Cortana now supports Google Calendar, The VergeGoogle Shows Us Context is King When Indexing People, Go Fish DigitalAmazon Steadily Growing Google Text Ad Presence during the Holidays as Shopping Presence Shrinks, MerkleGoogle Search Console Notifying Webmasters Of TLS v1, Search Engine RoundtableHow Low-Volume Keyword Strategy Can Get You High-Value Clients, ahrefs.comNews Lab in 2017: working with news organizations to address industry challenges, Google BlogOnline Brand Mentions and Google Search Ranking – Gary Ilyes Pubcon 2017, Stone TempleProjecting Future Trends In Your PPC Account, PPC HeroReview Schema – Get Review Stars in Google With Schema.org Markup, YouTubeStepping out of the SEO Bubble – Day 1, SISTRIX

Wanted: Session ideas for SMX London

We want your input to help us plan our upcoming SMX London conference, which will be taking place May 22-23, 2018. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the best way to improve your chances of being chosen is to get involved now, by suggesting an awesome idea that really catches our attention.

We’re looking for two types of suggestions:

Session ideas for regular SMX sessions. Most sessions at SMX conferences are 60 to 90 minutes in length and feature two or three speakers. Here we’re not looking for solo presentations; rather, your idea should be a topic where multiple speakers can each weigh in with their own points of view, opinions and suggested tactics. You can let us know if you’re interested in speaking or would just like to see the session idea considered without nominating yourself to speak.

Session ideas for solo presentations. Solo presentations are keynote-level, Ted-style presentations from industry visionaries. We’re looking for the best of the best: seasoned professionals, acknowledged thought leaders, inspiring communicators. People who will wow attendees with their insights and motivate them to chart new territory in their own online marketing campaigns. If you pitch to speak on a solo session, you really need to wow us to be seriously considered. Solo sessions are typically 25 minutes long.

Key milestones For SMX London — Mark your calendar!

Session ideas accepted: through Tuesday, January 9Agenda posted: week of January 22Speaking pitches Close: February 16

Have a suggestion? Please read our guidelines for speaking at SMX conferences, use the session idea suggestion form to describe your idea.

Don’t delay! The session idea suggestion form closes Tuesday, January 9.

Chris Sherman
Chair, SMX London

SearchCap: Google customer match, local SEO & SMX West

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting
Dec 11, 2017 by Ginny Marvin

Google Customer Match becomes more accessible to advertisers that don’t have large customer email lists.

Max Born Google doodle marks 135th birthday of man behind the Born Rule in quantum theory
Dec 11, 2017 by Amy Gesenhues

Born was awarded the Nobel Prize in quantum mechanics for his theory, which serves as the foundation for nearly all quantum physics predictions.

Search Engine Land’s Community Corner: Dixon Jones retiring from Majestic, UK Search Awards winners & how to speak at SMX
Dec 8, 2017 by Michelle Robbins

Our weekly roundup of news, announcements and events happening throughout the search marketing industry.

Act fast! SMX West Super Early Bird rates end Saturday night!
Dec 11, 2017 by Search Engine Land

Your search for actionable SEM and SEO tactics is over. Join thousands of search marketers at the largest search marketing conference on the West Coast: Search Engine Land’s SMX West, March 13-15, 2018, in San Jose, California. Rates increase at the end of this week! Register today for an All Access Pass, and you’ll unlock […]

5 local search tactics your competitors probably aren’t using
Dec 11, 2017 by Sherry Bonelli

When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas.

Wanted: Session ideas for SMX London
Dec 11, 2017 by Chris Sherman

We want your input to help us plan our upcoming SMX London conference, which will be taking place May 22-23, 2018. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the […]

Robert Koch Google doodle honors German physician awarded the 1905 Nobel Prize in medicine
Dec 10, 2017 by Amy Gesenhues

Koch is credited with ushering in the Golden Age of bacteriology.

Search News From Around The Web:

Google Maps will soon get step-by-step live transit guidance, TechCrunch4 Paid Search Mistakes You Didn‘t Know You Were Making, SEM RushApple confirms Shazam acquisition; Snap and Spotify also expressed interest, TechCrunchGoogle Doesn’t Recommend Generic Disavow Files, Search Engine RoundtableHow to audit your site’s internal linking, State of DigitalMachine Learning and SEO: What Every SEO Should Understand, Stone TempleMore reasons to love your Pixel phone, Google BlogWhat’s the value of a link?, Branded3When news breaks, Google still can’t separate rumor from fact, The Outline

SearchCap: Google customer match, local SEO & SMX West

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting
Dec 11, 2017 by Ginny Marvin

Google Customer Match becomes more accessible to advertisers that don’t have large customer email lists.

Max Born Google doodle marks 135th birthday of man behind the Born Rule in quantum theory
Dec 11, 2017 by Amy Gesenhues

Born was awarded the Nobel Prize in quantum mechanics for his theory, which serves as the foundation for nearly all quantum physics predictions.

Search Engine Land’s Community Corner: Dixon Jones retiring from Majestic, UK Search Awards winners & how to speak at SMX
Dec 8, 2017 by Michelle Robbins

Our weekly roundup of news, announcements and events happening throughout the search marketing industry.

Act fast! SMX West Super Early Bird rates end Saturday night!
Dec 11, 2017 by Search Engine Land

Your search for actionable SEM and SEO tactics is over. Join thousands of search marketers at the largest search marketing conference on the West Coast: Search Engine Land’s SMX West, March 13-15, 2018, in San Jose, California. Rates increase at the end of this week! Register today for an All Access Pass, and you’ll unlock […]

5 local search tactics your competitors probably aren’t using
Dec 11, 2017 by Sherry Bonelli

When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas.

Wanted: Session ideas for SMX London
Dec 11, 2017 by Chris Sherman

We want your input to help us plan our upcoming SMX London conference, which will be taking place May 22-23, 2018. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the […]

Robert Koch Google doodle honors German physician awarded the 1905 Nobel Prize in medicine
Dec 10, 2017 by Amy Gesenhues

Koch is credited with ushering in the Golden Age of bacteriology.

Search News From Around The Web:

Google Maps will soon get step-by-step live transit guidance, TechCrunch4 Paid Search Mistakes You Didn‘t Know You Were Making, SEM RushApple confirms Shazam acquisition; Snap and Spotify also expressed interest, TechCrunchGoogle Doesn’t Recommend Generic Disavow Files, Search Engine RoundtableHow to audit your site’s internal linking, State of DigitalMachine Learning and SEO: What Every SEO Should Understand, Stone TempleMore reasons to love your Pixel phone, Google BlogWhat’s the value of a link?, Branded3When news breaks, Google still can’t separate rumor from fact, The Outline