SearchCap Newsletter Begins Friday & Search Month Open For Signups

The formal launch
of Search Engine Land remains December 11. However, Barry and I have decided to
kickstart the daily
newsletter this Friday. You can now also signup for our monthly
newsletter, which will now be called
Search Month. More on
this, plus information on the three different feeds we offer, in the post below.

Our Search Engine
Newsletters & News Feeds
is a new page on the site that covers
every newsletter and feed that we currently offer. That’s a good place to orient
yourself, if you want more beyond this post.

Until now, I’ve had only one email newsletter signup box on the site. That’s
for SearchCap, our
daily newsletter. If you signed up for that, you’ve been getting a rundown of
anything we’ve posted on the site. Now that will stop. Anyone on that newsletter
will get a notice about this particular post, then you probably won’t get
another email until Friday, when SearchCap gets going.

Barry and I still need to be watching all the news happening in search even
if the site isn’t formally up. So, we figured why not — we’ll push out
headlines to everyone on the SearchCap newsletter. In addition, we may start
posting a few stories in addition to headline round-ups from Friday onward. It
actually helps a bit in the design process if we have some real content to work
with over here.

Let me stress that I was very, very hesitant to post anything on the site
until December 11. My fear was that people might mistakenly assume that what you
see now is how the site is going to look going forward, if we did that. Plus,
Barry and I and all the
Search Engine Land correspondents
are out at
next week. That naturally makes for slow posting, and I didn’t want
to start the site up and further give the wrong impressions.

Fortunately, I’ve got a good sense that people are realizing what you see
here now is definitely going to change when we formally launch. Plus, while
posting may be slow, I think many people will find what’s going up to be
helpful, especially the headline summaries. So we’re diving in. I’m not calling
it an alpha, beta or gamma launch! It’s just us moving in, getting comfortable
in the new place and talking with the neighbors and friends that come by until
we get everything unpacked on December 11. By the way, I hear links make a very
nice housewarming gift 🙂

Back to SearchCap.
If you take that newsletter, you’ll get updated on everything that happens here,
once per day, via email. Don’t want it via email? Then you can take the
SearchCap feed

In addition to SearchCap, you can now signup for
Search Month. I
originally planned to call the newsletter SearchCap Monthly, but I thought
Search Month was a better name. It goes out — yes — once per month, just after
the first of the month. So the first issue will come out just after the new

Tomorrow I will post my 120th (and last) monthly newsletter over at the
Search Engine
. That will be 10 years of doing a monthly recap of news, rain or
shine. At first I thought about not continuing on with the monthly grind. But I
find combing through all the stories to be a useful reflection on what happened.
Plus, I still get plenty of people who like having that once-a-month recap. So
I’ll be carrying on through Search Month –and if you don’t want it via email,
you can take it via the corresponding
Search Month feed.

Now that big orange box at the top of the page? That gets you going with our
main Search Engine
Land Feed
, which will send you an alert about any post we do here.
Throughout the day, you’ll get notified about all of our posts. In addition,
you’ll also automatically get sent SearchCap and Search Month to your feed
reader, so you don’t need to signup for those feeds separately.

By the way, the formal launch will have 125×125 graphical ads, six spaces
strictly limited. Patrick Gavin over at
Text Link Ads
just became our first official sponsor, and thanks for your
support, Patrick! If you’re interested, drop an email to for
more information.

Search Engine Land Correspondents Named

I said earlier
that I, Chris Sherman and Barry Schwartz would be writing here on
Search Engine Land when it formally
launches on December 11. I’m happy to now add that we’ll be working with
correspondents: Phil Bradley,
Bill Slawski,
Jennifer Slegg,
Brian Smith, and
Greg Sterling. We’re glad
to have them aboard! They’ll be joining us from our launch date and contributing
items in their areas of coverage, which are:

Phil Bradley:
Phil will cover ways of searching the web, new search engines and
searching tools and resources, from the viewpoint of searchers, researchers
and others who use these services. Phil also has his
own blog that focuses on
searching and other research issues.
Bill Slawski:
Bill will cover items about search patents, search algorithms research and
search acquisitions. Bill also has his own
SEO By The Sea blog that goes into
more depth on some of these issues.
Jennifer Slegg:
Jennifer will cover items about search advertising and also
contextual ads, where they crossover in interest to the search marketing
space. Jennifer also has her own JenSense
blog that provides deep coverage of contextual advertising.
Brian Smith:
Brian will cover items about shopping search and vertical search generally.
Brian also has his own
blog and runs the service.
Greg Sterling:
Greg will cover items about local and mobile search. Greg also has his own
blog at Screenwerk.

Danny Sullivan's Search Engine Land Launches December 11

Search Engine Land is a new search news blog launching December
11, 2006. Danny Sullivan, along with Chris Sherman and Barry Schwartz, will be
providing information about search engine marketing and how search engines work
in general, from a searcher’s perspective. At launch, the site will provide:

Original content covering developments in the search space.
Daily blog posts covering search news from across the web.
SearchCap: A daily email newsletter recapping search news from Search
Engine Land and across the web. Also available by feed.
SearchCap Monthly: A monthly email newsletter recapping search news over
the past month. Also available by feed.
A fresh, clean look — complete with logo. What you see here is NOT how
the site will look December 11!

We’re all excited to start with the new site, which we hope will
serve as a sort of "search newspaper of record" for the industry, a
clearinghouse of significant search news. Danny and Barry dive in on December 11.
Chris joins them the first week of January 2007.

You can sign-up for the
site’s feed now
, to keep up with any further developments before our launch
and to get actual stories sent to you beginning December 11, when we open.

Prefer email? We’ll send you our
SearchCap newsletter, a recap
of everything we post plus search news from across the web, at the end of
each day. No, we won’t rent out your email address to anyone! You can also unsubscribe
at any time. An unsubscribe link is included at the bottom of every email.

Want the SearchCap by feed? It will come to you as part of our main site
feed. We’ll also make this available as a separate feed after launch.

Want the SearchCap Monthly? That will be open to sign-ups
shortly after we launch. Either check back then or take our daily newsletter, to
be informed of when the monthly newsletter is open to subscriptions. It will
also be available as separate feed, after launch.

Want to advertise? We expect to have a special Founding Sponsors
package together shortly. For more about this, please contact

Need to ask about something else? Please contact Danny via this

Postscript: I’ve edited the post a bit since it was first written, to
reflect that we now have dedicated pages for some of the things mentions.

Our Search Engine
Newsletters & News Feeds
lists all the site feeds, newsletters and
how to subscribe.
Daily Search Engine News Recap
is the new home for our daily
newsletter and sign-ups.
Search Month:
Search News In Review
is the new home for our monthly newsletter,
which is now being called Search Month rather than SearchCap Monthly.