SearchCap: Google algorithmic update, SEO reviews & mobile apps

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google confirms mid-December search ranking algorithm update
Dec 20, 2017 by Michelle Robbins

As the update continues to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted

7 ways to use dynamic content and multiply your conversions
Dec 20, 2017 by Digital Marketing Depot

Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. So, how can marketers meet the high demand for super-personalized communications? The answer lies […]

How independent reviews influence Google’s trust in your brand
Dec 20, 2017 by Pratik Dholakiya

Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides tips for where to focus your efforts.

The upcoming mobile app Monday: Be prepared
Dec 20, 2017 by Bobby Lyons

Christmas Day and the day after are two of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.

Search News From Around The Web:

Google Assistant on tablets is full width and unfortunately portrait only [Gallery], 9to5GoogleGoogle Maps’s Moat, Justin ObeirneGoogle’s SEO Starter Guide Downplays Speed & Security?, Search Engine RoundtableGoogle’s snippets and the length of your meta description, YoastHow To Select Prized Search Terms With Zippy Conversions, Ignite VisibilityTips for newsrooms to tell the local story when it matters most, Google Blog