SearchCap: Net neutrality, AdWords grants & EU licensing fees

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

European press agencies push for licensing fees for their content from Google, Facebook
Dec 15, 2017 by Greg Sterling

It remains to be seen whether European legislators and regulators will pick up the cause, but there’s a possibility that they will.

Optimizing for Hanukkah: Sometimes it’s still strings, not things
Dec 15, 2017 by Paul Shapiro

Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet.

How to generate links that drive traffic, not just ranking
Dec 15, 2017 by Kevin Rowe

Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.

Google Ad Grants policy changes include 5% CTR minimum, up from 1%
Dec 15, 2017 by Ginny Marvin

Several new policy updates for the AdWords program for non-profits take effect January 1, 2018.

Search in Pics: Life size Google snow globe, Bing bean chair, Menorah & more
Dec 15, 2017 by Barry Schwartz

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Life size Google snow globe: Source: Instagram Bing bean chair: Source: Twitter Google Dublin Menorah: Source: […]

FCC repeals net neutrality by party line vote
Dec 14, 2017 by Greg Sterling

FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules.

Search News From Around The Web:

Google Local Realtor Search Result – On Steroids, Mike Blumenthal70% SEO Visibility Increase by Doing Content Optimization, cognitiveseo.comFour Crucial Truths About Global SEO: The Secrets to Global Success, ConductorGoogle Says Watch Your Log Files To See If You Moved To The Mobile-First Indexing, Search Engine RoundtableHow To Create & Submit A Sitemap: The Definitive Guide, Go Fish DigitalHow to Stay Ahead of the Trend with your PPC Campaigns in 2018, SEM RushInsights from Google’s new Christmas shopping research, PPC HeroNever miss your stop again – with step-by-step directions in transit navigation, Google BlogNews Lab in 2017: the year in review, Google BlogSome of the things you know about indexing might be wrong, ohgm

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