SearchCap: Rich results testing tool, Google AdWords images & Search Console bug

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google launches new Rich Results testing tool with some rebranding
Dec 19, 2017 by Barry Schwartz

In addition to the new testing tool, Google is grouping all the names for these types of search results into the name “Rich Results.”

Data bug with Google Search Console’s Search Analytics report
Dec 19, 2017 by Barry Schwartz

The AMP filter, specifically for AMP non-rich results impressions and clicks, may show incorrect data for your site.

Google is testing images in search text ads
Dec 18, 2017 by Ginny Marvin

The test was spotted on mobile over the weekend.

What you learn from talking with Google’s largest advertisers all day, every day
Dec 19, 2017 by Matt Lawson

The world’s largest advertisers routinely visit the Google campus to talk strategy. Columnist Matt Lawson sits down with Google’s Chief Search Evangelist for some top insights from those meetings.

PPC 2017: Epic review of the biggest trends & updates in paid search
Dec 19, 2017 by Ginny Marvin

This year, artificial intelligence and machine learning underpinned nearly every paid search update.

Search News From Around The Web:

Your Guide to Getting Organized for PPC Success, PPC Hero#NoHacked 3.0: Fixing common hack cases, Official Google Webmaster Central BlogGoogle Makes 14 Changes to the Review Guidelines, Sterling Sky IncEU; Google’s Record Fine of $2.8 Billion Was a `Deterrent’, Ad AgeFull Guide To Using Google Search Console (2018 Edition), ignitevisibility.comGoogle Explains Trailing Slashes & How It Impacts SEO, Search Engine RoundtableGoogle User Satisfaction Score: Does It Exist (Gary Illyes Pubcon 2017), Stone TempleHow Long Should Your Meta Description Be? (2018 Edition), MozSEO Basics: How to Grow Traffic When You Know Nothing About SEO, ahrefs.com

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