Nominations wanted for our Naughty & Nice list

Santa has his own Naughty & Nice list, and we do, too.

Yes, it’s that time of year again, marketing friends, when we help old Kris Kringle figure out who deserves a candy cane or a lump of coal in the worlds of marketing, advertising and search.

Entry terms: Kindly don’t nominate yourself or your clients, unless you or they have done something objectively naughty or nice. The deadline is December 10, 2016. Third Door Media will make the final decisions about which nominations make the list.

Submit your entries to tips@marketingland.com, and be sure to include “Marketing Land’s Naughty & Nice List” in the subject field.

Check out last year’s list

Just launched: Search Engine Land's new MarTech Today website!

We’re growing! Search Engine Land has a new sibling with today’s launch of our new editorial website, MarTech Today.

As you can gather, this new website is dedicated to covering the rapidly expanding world of marketing technology, or “martech” as it’s commonly called. Marketing technology forms the foundation of most of what marketers do today, whether it’s SEO software, programmatic ad platforms, social media management tools, data management platforms or something else. As a Search Engine Land reader, this is an area of the industry that you should be following closely (if you’re not already).

For more about MarTech Today and the type of marketing coverage you can expect there, please see our introductory article, Welcome to MarTech Today!

A Year In Review: Search Engine Land's Top 10 Columns Of 2015

While 2015 saw some significant and exciting new developments in search, marketers this year were seemingly less reactive and more proactive — a sign of a maturing industry. Rather than scrambling to adapt to the latest algorithm change or rushing to implement the newest trend, readers instead gravitated towards high-level thought pieces and detailed, tactical how-tos.

This is evident in the fact that many of the most popular columns in 2015 were focused on getting the fundamentals right. Where do I get started with local SEO? How can I build links in an ethical manner to avoid penalties? What’s the best way to manage my AdWords campaigns? How do I optimize video content on YouTube? These are all questions that were addressed by our top columns on Search Engine Land this year.

And despite 2015 arguably being the true “year of mobile” in search — we lived through Mobilegeddon and we saw mobile searches overtake desktop searches on Google — only one of the top 10 pieces dealt specifically with mobile search, and that was Emily Grossman’s piece on Apple Search and iOS app indexing. Indeed, app indexing became a hot topic this year as search engines began surfacing more and more app content within their search engine results pages.

The most widely read column on the site by far was Adam Audette’s piece on how Google handles JavaScript. Search marketers have long wondered to what extent the search engine can crawl this content, and Audette’s column (which summarized the findings of original research performed by Merkle | RKG) shed some light on this previously underexplored topic.

So, here you have them — Search Engine Land’s top 10 columns of 2015!

    We Tested How Googlebot Crawls JavaScript And Here’s What We Learned by Adam Audette, published on 5/8/15 in the All Things SEO Column.
    Social activity: Facebook 2498, Google+ 1357, LinkedIn 10925 Essential SEO Techniques To Master In 2015 by Jim Yu, published on 1/27/15 in the All Things SEO Column.
    Social activity: Facebook 921, Google+ 399, LinkedIn 61410 WordPress SEO Questions That Took Me 10 Years To Answer! by Trond Lyngbø, published on 2/12/15 in the All Things SEO Column.
    Social activity: Facebook 1371, Google+ 526, LinkedIn 7695 Techniques To Safely Get Links In 2015 by Neil Patel, published on 2/20/15 in the Link Week Column.
    Social activity: Facebook 733, Google+ 0, LinkedIn 32Local SEO: How To Rank Your Local Business by Matthew Barby, published on 4/22/15 in the Local Search Column.
    Social activity: Facebook 710, Google+ 0, LinkedIn 43They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates by Nate Dame, published on 3/27/15 in the All Things SEO Column.
    Social activity: Facebook 585, Google+ 317, LinkedIn 621How Google Won The PR Battle Over SEO, And Why That’s A Good Thing by Nate Dame, published on 10/9/15 in the All Things SEO Column.
    Social activity: Facebook 779, Google+ 0, LinkedIn 473The Secret To AdWords Success, Told By A Former Googler by Frederick Vallaeys, published on 1/21/15 in the Paid Search Column.
    Social activity: Facebook 686, Google+ 0, LinkedIn 100App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing by Emily Grossman, published on 7/6/15 in the All Things SEO Column.
    Social activity: Facebook 552, Google+ 0, LinkedIn 503YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine by Tony Edward, published on 7/24/15 in the All Things SEO Column.
    Social activity: Facebook 1276, Google+ 0, LinkedIn 717

Methodology: Columns published in 2015 are ranked in order of pageviews measured by Google Analytics. Data includes all columns published through November 30, 2015. Social data provided by SharedCount

Organic Food For Thought: Our Top All Things SEO Columns For 2015

It’s tough being an SEO practitioner. Every time you think you’ve got the best practices down, some new development comes along that forces you to change your tactics or adjust your strategy. From algorithm updates to SERP layout adjustments to new search features, optimizing a website for organic search can often feel like trying to hit a moving target.

That’s where our All Things SEO columnists come in. By sharing their insights and advice, columnists were able to help SEO newbies and veterans alike navigate the fast-changing organic search landscape throughout the year.

As with previous years, 2015 saw its fair share of major developments in the organic search world, each of which presented challenges as well as opportunities to search marketers.

In particular, we saw a huge shift in focus towards mobile this past year. On April 21, 2015, a day known within the tech world as “Mobilegeddon,” Google released an algorithm update which gave a rankings boost to “mobile friendly” pages in Google’s mobile search results. The mobile friendly update also gave greater visibility to app content within search results, which left search marketers eager to learn more about app indexing. Columns related to mobile search captured three of our top 10 spots this year.

Readers were also interested in “big picture” articles about Google. Two excellent thought pieces by Nate Dame, which focused largely on Google’s evolving relationship with the SEO community, each garnered enough page views to break into the top five All Things SEO columns for 2015. Both are essential reading for those who want to gain a broader perspective on the state of the industry.

Top honors went to Adam Audette’s piece, which explored how Google crawls and indexes JavaScript. Based on original research done by Merkle | RKG, this column offered concrete information on a topic which had previously been shrouded in mystery.

For these columns and more, check out our top 10 All Things SEO columns of 2015:

    We Tested How Googlebot Crawls JavaScript And Here’s What We Learned by Adam Audette, published on 5/8/15.
    Social Activity: Facebook 2498, Google+ 1357, LinkedIn 10925 Essential SEO Techniques To Master In 2015 by Jim Yu, published on 1/27/15.
    Social Activity: Facebook 921, Google+ 399, LinkedIn 61410 WordPress SEO Questions That Took Me 10 Years To Answer! by Trond Lyngbø, published on 2/12/15.
    Social Activity: Facebook 1371, Google+ 526, LinkedIn 769They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates by Nate Dame, published on 3/27/15.
    Social Activity: Facebook 585, Google+ 317, LinkedIn 621How Google Won The PR Battle Over SEO, And Why That’s A Good Thing by Nate Dame, published on 10/9/15.
    Social Activity: Facebook 779, Google+ 0, LinkedIn 473App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing by Emily Grossman, published on 7/6/15.
    Social Activity: Facebook 552, Google+ 0, LinkedIn 503YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine by Tony Edward, published on 7/24/15.
    Social Activity: Facebook 1276, Google+ 0, LinkedIn 717Research Reveals What It Takes To Rank In Mobile Search Results by Jayson DeMers, published on 10/20/15.
    Social Activity: Facebook 1917, Google+ 206, LinkedIn 557Mobilegeddon Is Beginning, Not Ending by Bryson Meunier, published on 5/7/15.
    Social Activity: Facebook 662, Google+ 0, LinkedIn 6207 Key SEO Activities That Can Now Be Automated by Aleyda Solis, published on 6/25/15.
    Social Activity: Facebook 1225, Google+ 298, LinkedIn 644

Methodology: Columns published in 2015 are ranked in order of pageviews measured by Google Analytics. Data includes all columns published through November 30, 2015. Social data provided by SharedCount

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

The past year has seen many interesting developments in the paid search world. Google released TrueView for Shopping ads, giving advertisers the ability to feature their products alongside their TrueView in-stream video ads. Yahoo’s Gemini platform expanded its reach to Yahoo’s desktop search results this year, giving marketers another platform in which to invest their paid search efforts. AdWords also released a handful of exciting new features in 2015, including Customer Match and Call-Only ads.

Yet despite all these new developments, readers on this site seemed most interested in columns that focused on broader topics related to account and campaign management. Frederick Vallaeys’ piece on how to be successful with AdWords, in which he provided a comprehensive checklist for managing campaigns, was the top paid search column this year.

Tactical pieces that garnered the highest interest were largely focused not on new features, but rather on perfecting the basics (such as retargeting and conversion rate optimization). As the industry as a whole matures, its practitioners are also becoming more advanced — and they’re looking for ways to take their PPC performance to the next level. The fact that AdWords scripts became a hot topic in 2015 is further proof of this.

For more expert insights and practical, actionable advice in the world of PPC, check out our top 10 paid search columns in 2015:

    The Secret To AdWords Success, Told By A Former Googler by Frederick Vallaeys, published on 1/21/15.
    Social activity: Facebook 686, Google+ 0, LinkedIn 100Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day by Daniel Gilbert, published on 1/13/15.
    Social activity: Facebook 622, Google+ 0, LinkedIn 7How To Track Your AdWords Competitors Over Time Using Auction Insights by Daniel Gilbert, published on 4/8/15.
    Social activity: Facebook 302, Google+ 0, LinkedIn 2Site Speed & PPC Performance: Why You Can’t Ignore A Slow Site Anymore by Pauline Jakober, published on 1/26/15.
    Social activity: Facebook 608, Google+ 0, LinkedIn 1310 Things People Want To Know About AdWords, Direct From Google by Matt Lawson, published on 11/5/15.
    Social activity: Facebook 924, Google+ 0, LinkedIn 12Most Googled Products On The Planet In One Epic Map by Larry Kim, published on 7/16/15.
    Social activity: Facebook 381, Google+ 0, LinkedIn 113 Crazy PPC CRO Hacks To Boost Conversion Rates Right Now by Larry Kim, published on 5/29/15.
    Social activity: Facebook 367, Google+ 0, LinkedIn 6The Minimum Quality Score That Can Save You Money In AdWords by Frederick Vallaeys, published on 8/5/15.
    Social activity: Facebook 287, Google+ 0, LinkedIn 410 Top Retargeting Tips For AdWords Users by Rebekah Schelfhout, published on 6/23/15.
    Social activity: Facebook 580, Google+ 0, LinkedIn 100Why You Should Be Using Google Analytics Smart Lists For Remarketing by Rebekah Schelfhout, published on 5/26/15.
    Social activity: Facebook 395, Google+ 0, LinkedIn 8

Methodology: Columns published in 2015 are ranked in order of pageviews measured by Google Analytics. Data includes all columns published through November 30, 2015. Social data provided by SharedCount

Locally Sourced: Search Engine Land's Top 10 Local Search Columns Of 2015

Search engine optimization (SEO) is important for any business with an online presence — but for those that serve a specific geographical area, it’s crucial. While the basic tenets of traditional SEO do indeed apply to local businesses, the fact is that local search is its own beast, and it requires a particular set of skills.

Optimizing a local business website for search engines requires some additional work that goes beyond traditional SEO, and our readers took a particular interest in tactical pieces this year, from how to do local content marketing to how to structure local landing pages. Matthew Barby’s comprehensive guide to local SEO was by far the most widely read local search column on Search Engine Land in 2015, serving as both an excellent starting point for newbies and a handy refresher for veterans in the space.

Google threw local search marketers for a loop earlier this year when it made some changes to how local results are displayed, getting rid of the 7-pack in favor of a more condensed, more mobile-friendly 3-pack. While this change may have created a better user experience for searchers, many local businesses were left with questions — and Jason Decker’s piece provided some much-needed insight into the implications of this new display format for searchers and businesses alike.

Finally, in addition to learning about what to do for local SEO, readers were just as concerned about what not to do. Four of the top 10 columns this year were focused on mistakes to avoid when performing local search engine optimization.

Following are the top 10 Local Search columns published on Search Engine Land in 2015.

    Local SEO: How To Rank Your Local Business by Matthew Barby, published on 4/22/15.
    Social activity: Facebook 710, Google+ 0, LinkedIn 43This Small Business Redesigned Its Website & You Won’t Believe What Horrible SEO Thing Happened Next by Andrew Shotland, published on 1/19/15.
    Social activity: Facebook 539, Google+ 0, LinkedIn 910 Common Mistakes To Avoid On Local Websites by Greg Gifford, published on 2/2/15.
    Social activity: Facebook 903, Google+ 0, LinkedIn 22The New Google Local Search Display by Jason Decker, published on 9/21/15.
    Social activity: Facebook 748, Google+ 0, LinkedIn 15Local SEO Landing Pages 2.0 by Marcus Miller, published on 6/12/15.
    Social activity: Facebook 619, Google+ 0, LinkedIn 25Local Content Silos: The Secret To Local Search Success by Greg Gifford, published on 6/22/15.
    Social activity: Facebook 319, Google+ 0, LinkedIn 9The 16 Secrets Of Guerrilla Local SEO by Marcus Miller, published on 8/7/15.
    Social activity: Facebook 790, Google+ 0, LinkedIn 196 Local SEO Stats Every Online Marketer Needs To Know by Jayson DeMers, published on 8/13/15.
    Social activity: Facebook 818, Google+ 0, LinkedIn 10Top 5 Issues Wrecking Local SEO For Multi-Location Businesses by Marcus Miller, published on 7/10/15.
    Social activity: Facebook 636, Google+ 0, LinkedIn 27How Not To Do Local SEO In A Post-Pigeon Era by Neil Patel, published on 5/1/15.
    Social activity: Facebook 720, Google+ 0, LinkedIn 10

Methodology: Columns published in 2015 are ranked in order of page views measured by Google Analytics. Data includes all columns published through November 30, 2015. Social data provided by SharedCount

Help Wanted: We're Hiring A Social Media Reporter

If you have journalism experience, love to write and are familiar with the social media marketing landscape, we may have the perfect opportunity for you.

Third Door Media is accepting applications for a Social Media Reporter position, which is described in more detail below.

This is a full-time, salaried, telecommuting position. (You’ll be able and expected to work from your home office.) The successful candidate will understand that news happens around the clock; i.e., this is not always a 9:00 a.m. to 5:00 p.m., Monday to Friday position. Applicants must have US work rights/privileges. Instructions for applying are included after the job listing.

Social Media Reporter

The Social Media Reporter is a member of the Third Door Media editorial team who researches and writes original news stories for Marketing Land and Search Engine Land. This person should be extremely knowledgeable in all aspects of social media marketing, both organic and paid, and be familiar with the range of social networks and tools that brands and marketers use to connect with customers and potential customers. This position reports to the Editor-In-Chief.

Primary Job Duties:

Research and write news stories and/or features as assigned by the Editor-In-Chief and News Editor(s). These will primarily be on social media marketing, but may include other topics as needed and able.Participate in daily discussions with the editorial team regarding story assignments.Participate in weekly discussions with the editorial team regarding story ideas and development.Promote stories to the interactive marketing community through social channels.When available, travel to events to conduct interviews, research and/or writing assignments.Remain up-to-date and informed on news, information and trends related to social media marketing specifically, and online marketing in general.Any additional tasks deemed appropriate by the Editor-In-Chief.

Skills And Experience:

Journalism/Communication background preferred.Working knowledge of online marketing terminology and trends; social media marketing, specifically.Working knowledge of WordPress and basic HTML skills.Graphics/image editing skills a plus (but not required).

Job Details And Candidate Information: This position is a full-time telecommute opportunity. Some travel may be required. Candidates should be able to work independently and be productive from a home office. Experience in online marketing and social media skills highly desired. Salary depends on experience. Third Door Media offers full-time employees a 401(k) program and a generous paid time off policy.

How To Apply

We’ll accept applications from qualified candidates via email. You can be formal and send a resumé and cover letter if you want, or you can take the more casual route and just tell us what you think we should know about you. Either way, we’d like to know:

Who you are and what you’re doing now.Your background in journalism (if any).Your background in writing (and samples, please).Why you think the position is a great fit for you.Why you think you’re a great fit for us.And so on.

Send your application to jobs@searchengineland.com as soon as possible, and be sure to put the name of the position (“Social Media Reporter”) as the subject of your email. We’re not going to set a specific deadline for this, but we do want to bring a great reporter on board as soon as possible. So, if you’re interested, don’t delay. We look forward to hearing from you!

Third Door Media Expands Martech Coverage With Newest Editorial Hire

Third Door Media is expanding its coverage of the fast-growing marketing technology space — “martech,” as it’s commonly called — with the hiring of a new full-time writer. We’re excited to announce that Barry Levine formally joins us today as our Martech Reporter. He’s been writing for us on a freelance basis for the past month.

The majority of Barry’s bylines will happen on our sister site, Marketing Land, where we have a dedicated martech news channel with the latest stories and features from our staff and contributing columnists. Marketing Land also offers “Martech Today,” a daily email newsletter that includes all of the day’s martech headlines from our sites and across the web, and Third Door Media puts on the MarTech Conference twice a year.

Barry joins Third Door Media after covering the martech space as a Senior Writer at VentureBeat. He’s also written about the space for CMSWire and NewsFactor.

We’re excited to expand our coverage of the martech space, so please join us in welcoming Barry Levine to the Third Door Media editorial team.

Participate in Our Audience Survey & Enter To Win A $50 Amazon Gift Card

We’ve got a special request of our Search Engine Land readers. Take our two-minute audience survey! Please?

If helping us keep the lights on isn’t enough of an incentive, we’ll include a chance to win one of three $50 Amazon Gift Cards.

You can find the survey here: http://www.etouches.com/esurvey/sel2015

We need the survey results so we know who you are. Not personally who you are, but in general. What job do you have? What products and services do you buy? This information helps us tell potential advertisers about the Search Engine Land audience.

Completing this survey takes about two minutes. We ask for your email address only so that we can notify the gift card winners. That’s all — promise. We won’t sell your email or send you more stuff because you took the survey.

Everyone who fills out the survey by Wednesday, September 23, will be automatically entered in the drawing for a $50 Amazon Gift Card. We’ll contact winners on Sept 24.

Thanks for taking time out for our audience survey!

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

Download Our App

We are pleased to announce that the official app for reading and sharing all of the news we post daily on Search Engine Land is now available in both the Apple/iTunes App store and on Google Play. Along with the launch of the official Search Engine Land app, we have simultaneously released apps for our sister site, Marketing Land.

Key features on both the Search Engine Land and Marketing Land apps include push notifications and alerts for top news and breaking stories in the digital marketing industry.

In the coming weeks and months, our editorial team will be testing these alerts to find an appropriate balance of topics and frequency of push notifications. We appreciate any reader feedback about frequency and content of alerts.

In addition, we’ve made it easy for you to create a personalized menu of “Favorite” articles and resources to reference at any time, whether you are connected or offline.

All of the other app features are outlined below.

App Features:

Top story notifications for breaking news and hot topics our readers care about mostAbility to browse top news stories by topic/channelSocial sharing optionsOffline reading capabilitiesUsers can save and mark individual articles as “Favorites,” filed under Menu. To “Favorite”  an article to read later, simply click the star at the bottom of the screen after opening the article.View any Topic Channel, and that stream (all articles within the topic) will be automatically saved locally and made available while offline. (Some content, including videos and images not previously viewed, may not be available for offline viewing.)Users can “Favorite” articles from previously viewed channels while offlineSubscribe option for our SearchCap daily newsletter for access to all daily articles from Search Engine Land and search headlines from around the industry

Download The Search Engine Land App Now

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Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.