July 2007: Search Engine Land's Most Popular Stories

Below are
Search Engine Land’s 10 most popular
stories from July 2007:

1) Google To Add
"Unavailable After" META Tag
– Google is
releasing a new META tag named "unavailable_after." The "unavailable_after" tag
will allow you to tell Google when Googlebot should no longer crawl that page.

===================

2) SEO Tips & Tactics
From A Wikipedia Insider
– I am a Wikipedia administrator, and I
specialize in complex investigations. Media professionals and Wikipedia
volunteers seldom understand each other. So I’ll illustrate my perspective with
an example: let’s have a look at some politicians.

===================

3) Doing Keyword
Research? Here Are Some Resources To Help!
– Search term research is one
of the fundamental activities for a successful search marketing campaign. You’ve
got to know the words people are using if you want to target them properly. To
help, I’ve expanded the Search Term Research section of Search Engine Land to
list a variety of resources and tools you can consult. The Search Behavior
section also has been updated to list places where search engines generally
report on search activity, such as popular trends in searching. Both sections
also recap articles we’ve covered on these topics. In this article, a bit more about
what’s in both sections, along with the sad decline of the Yahoo Keyword
Selector Tool and some alternatives that have come along in its place.

===================

4) Compete: Microsoft
Gaining Searches; Live Search Club Giveaway Working?
– Compete is out
with its latest search marketshare report for June 2007, showing that
MSN/Windows Live Search has posted a dramatic rise since last month. This
appears to be do to the Live Search Club promotion that’s going on. Below, a
look at the trend, a history of how giveaways for search have and haven’t
worked, as well as some revisiting to past issues with Compete’s figures.

===================

5) 5 Tactics For
Driving Traffic From StumbleUpon
– StumbleUpon is a hot social discovery
site that continues to rapidly increase in popularity. With the increase in
popularity comes an increase in the potential traffic that it can drive to your sites. StumbleUpon has always been great at driving traffic and links, but
lately I’ve started to notice that it is one of the leading social sites, often
times sending more traffic than even Digg.

===================

6) How To Build An
Audience On MySpace
– MySpace is a great social media site that
marketers can leverage in a number of different ways. One of these is building
up a large audience for your profile, which can then be used to drive traffic to
your site, interact with consumers, create mind share, and even empower people
to brand your company for you. The problem is that most people don’t know how to
build a large audience. And unless you’re a well-known, popular brand, chances
are that if you build it they won’t come. Here are some things that you can do
to build a large relevant audience on MySpace.

===================

7) Yahoo.com Adds
Search Suggestions
– The Yahoo Search Blog announced that the search box
on Yahoo.com now offers search suggestions as you type. For example, as I
started typing "danny s", Yahoo offered suggestions, including "danny sullivan."

===================

8) Google Search URL
Parameters Explained
– Appending different parameters to the end of the
Google search URL string can often extend the Google search results into
something that may be more tailored for your specific search. Joost de Valk
created a Google Web search parameters cheat sheet (PDF file) that contains a
comprehensive list of many of the different parameters you can add to the Google
search URL.

===================

9) Search Suggestions
On Steroids: Yahoo Search Assist
– I chuckled a bit over the buzz Yahoo
got when they launched Yahoo Search Suggest earlier this month because I knew
something even better was coming: Yahoo Search Assist. Finally, it’s going live
and in the wild for lucky people who are selected at random for testing. If all
goes well, eventually everyone will get to use this new search refinement
feature that I find very compelling. Yahoo Search Assist is smart, in the sense
that it shows up when you need it.

===================

10) Deconstructing
Grouped Google Results
– My favorite session at SMX Advanced last month
was "Give It Up," the session where panelists shared little-known secrets. I’m a
little biased, since that was the panel I spoke on. But still, as the last
session of the two days, it really ended the conference with a bang. For those
of you who didn’t attend, there was a 30 day moratorium on blogging/writing
about the session. Today marks the end of that embargo period, so without
further ado, here’s the secret:

To see all of our most popular stories over time, visit our
Most
Popular Stories
page.

June 2007: Search Engine Land's Most Popular Stories

Below are
Search Engine Land’s 10 most popular
stories from June 2007:

1) Ask Relaunches:
Now "Ask 3D"
– Ask.com is touting the release of "Ask3D" as a "major
leap forward" for search. A bold three-panel interface (taken from the
experimental Ask X) integrates more multimedia content, including images,
videos, music files, as well as more structured text-based content. It also
offers a battery of impressive features – new and existing – to bring more
context and help to search results.

===================

2) Google Bad On
Privacy? Maybe It’s Privacy International’s Report That Sucks
– It’s a
bad privacy day for Google, with Privacy International first accusing the
company of having the worst privacy performance of any internet service company
in a study it has just released and then accusing Google of conducting a smear
campaign against it. But if you actually read the report, Privacy International
itself comes off bad for putting out a haphazard condemnation of Google.

===================

3) Google Launches
"Street View" Photography
– A new feature at Google allows you to see
street-level photography tied to maps. (NOTE: This ran on May 29 but proved so
popular in June that we’re including it in the June popular stories round-up).

===================

4) Chinese Eye
Tracking Study: Baidu Vs Google
– I thought the easiest way to share the
results of the Chinese Eye Tracking study might be in a Q&A format, as that’s
what most research programs tend to be anyway. I’ll cover off some of the
highlight findings in this column.

===================

5) Google Street View
Raises Privacy Questions: Amusing To Some, Upsetting To Others
– Privacy
is back – or at least the issue is back. A range events, announcements and
investigations over the past several months have put privacy back in the
headlines. And today the links are coming in showing funny, revealing or
potentially embarrassing photos of people on Google’s new Street View
photography. (NOTE: This ran on May 31 but proved so popular in June that we’re
including it in the June popular stories round-up).

===================

6) SEO "Don’ts": 20
Fatal Mistakes You Must Avoid To Succeed
– The idea for this
column came from a small business blog, where one small business owner asked for
a quick and easy SEO checklist to follow. In other words, a concise list of do’s
and don’ts for search engine optimization. Well, how about going one better than
that? How about two checklists? This week, a checklist of don’ts: things to
avoid whether you’re doing SEO yourself or having an outside firm do it for you.

===================

7) Searcharazzi: Let
the Layoffs Begin
– Listen up, HR managers, there’s a fresh crop of
search employees on the block. iCrossing commenced a round of layoffs this week.

===================

8) Google Updates &
Details Webmaster Guidelines
– Google has just updated their Google
Webmaster guidelines page with clearer and more detailed guidelines.

===================

9) 21 Essential SEO
Tips & Techniques
– Last week, I
shared 20 "don’ts" of search marketing for small businesses. Naturally, this week addresses the "Do’s"—things to make
sure you include whether you’re hiring an SEO company or doing it yourself.

===================

10) eBay Pulls Google
AdWords Ads To Protest Google Checkout Moves
– This week, eBay Live is
happening in Boston, but the event is likely to be overshadowed by a fascinating
and fast-developing controversy between the auction giant and Google. Rumors
from ComparisonEngines.com and other sources last night and earlier today
reported that eBay had pulled its ads off Google to protest a planned party (now
cancelled) to promote Google Checkout, called "Let Freedom Ring," that was to
coincide with eBay Live.

To see all of our most popular stories over time, visit our
Most
Popular Stories
page.

May 2007: Search Engine Land's Most Popular Stories

Below are
Search Engine Land’s 10 most popular
stories from May 2007:

1) Google 2.0: Google
Universal Search
– Google is undertaking the most radical change to its
search results ever, introducing a "Universal Search" system that will blend
listings from its news, video, images, local and book search engines among those
it gathers from crawling web pages.

===================

2) Google’s New
Navigational Links: An Illustrated Guide
– After months of testing,
Google is rolling out new ways to navigate within its search results and between
different Google properties. Here’s an illustrated guide to the old and new.

===================

3) Google Says
Stephen Colbert Is No Longer The Greatest Living American
– Sadness,
Colbert fans! Last month, I reported in Google Declares Stephen Colbert As
Greatest Living American how Stephen Colbert had defied Google’s link bombing
defenses and rose to be the greatest living American, according to a search for
those words at Google. Today, it is no longer so. Google has dissed Colbert.

===================

4) iGoogle,
Personalized Search And You
– Yesterday was "Google Personalization
Day." We spent roughly two hours touring the history of personalized search at
Google, the genesis of these products and getting a glimpse of where it all
might be going.

===================

5) Class Action Suit
Filed Against Yahoo Over "Defective" Search Ad Platform
– Lerach
Coughlin, a law firm with a reputation for going after companies who have
allegedly engaged in financial shenanigans, has filed a class action lawsuit
against Yahoo, charging "Yahoo and certain of its officers and directors with
violations of the Securities Exchange Act of 1934." Essentially, the suit claims
that Yahoo’s search advertising technology was "operationally defective" and
that Yahoo officials misled both advertisers and investors about the company’s
advertising capabilities, especially when compared with competitors.

===================

6) Google & Dell’s
Revenue-Generating URL Error Pages Drawing Fire
– Last year, Google
signed a landmark deal to become the default search engine on new Dell
computers, plus to bundle Google software. Now, people are noting anew that a
consequence of the deal seems to be pushing Dell users to search results
dominated by Google ads, rather than editorial listings.

===================

7) Google Meme: Hot
Trends Added To Google Trends
– Google has launched a meme-like feature
to Google Trends. The Google Trends home page now has a section named "Hot
Trends," which shows the hottest queries for the day. You can also look back
historically and see the hottest queries for that day.

===================

8) Goodbye Yahoo
Photos; Yahoo Loves Flickr More
– Yahoo is to close its popular Yahoo
Photos service completely in the coming months, telling people to either switch
to Flickr or leave to a number of other competing photo sharing services.

===================

9) Yahoo Supports New
Robots-Nocontent Tag To Block Indexing Within A Page
– For over a
decade, search engines have supported standards allowing you to prevent pages
from being spidered or included within a search index. Today, Yahoo now supports
a new twist — a way to flag that part of your page shouldn’t be included in an
index. It’s called the robots-nocontent tag.

===================

10) Google Searchology
Day: Recap Of Announcements
– It’s Searchology Day today at Google,
where the company is devoting time to look at the past, present and future of
search at Google.

To see all of our most popular stories over time, visit our
Most
Popular Stories
page.

April 2007: Search Engine Land's Most Popular Stories

Below are
Search Engine Land’s 10 most popular
stories from April 2007:

1) Google Declares
Stephen Colbert As Greatest Living American
– It’s official. Stephen
Colbert is the Greatest Living American, or at least now ranks tops for that
phrase at Google. It’s all come from the latest Google bombing campaign sparked
off in part by Stephen himself. The backstory on this, plus the "I thought
Google bombing didn’t work anymore" angle, in this story.

===================

2) George W. Bush:
A Failure Once Again, According To Google
– Remember how Google
introduced a link bomb fix in January that, among other things, finally got US
President George W. Bush out of first page of results for searches on miserable
failure and failure at Google? Bush is back, at least for failure, and the White
House has only itself to blame.

===================

3) Goodbye Froogle,
Hello Google Product Search!
– Back in December 2002, Google launched
its long expected product and shopping search engine. It was called Froogle, a
combination of "frugal" and "Google." Just over four years later, Froogle
is finally loses its cutesy name for something more descriptive — to become
Google Product Search. It also gains a cleaner interface, as well.

===================

4) Google Search
History Expands, Becomes Web History
– Google’s Search History feature,
which was switched on as a default option for many Google searchers in February,
has now been renamed Web History to reflect how it has expanded to track what
Google users do as they surf the web. It’s a huge move for Google and raises
anew privacy issues. A detailed look at how the system works, how to pause or
delete logging if you want, the impact on search results and more.

===================

5) Search In
Pictures: Easter; Search Fun, Google Power, Art & Signs
– In this week’s
Search In Pictures, here are the latest images culled from the web, showing what
people eat at the search engine companies, how they play, who they meet, where
they speak, what toys they have and more.

===================

6) Google Releases
Improved Content Removal Tools
– Google has rolled out new tools to help
people quickly get content removed from its search engine. Those targeted at
site owners allow for speedy removal of pages and cached copies of pages. Other
tools allow those to request the removal of images or links to pages with
personal information about themselves, in the right circumstances.

===================

7) What Is Google
PageRank? A Guide For Searchers & Webmasters
– Several times in the past
few months, I’ve written about new Google features where PageRank was involved.
Unfortunately, Google itself has very poor information about PageRank that I
could use for those wanting to learn more about it. To solve that, here’s a
guide to PageRank, designed for searchers and site owners alike.

===================

8) Q&A With
Garrett Camp, Founder & Chief Architect, StumbleUpon
– Search engines
are great tools to help you find things you suspect exist on the web, but they
leave a lot to be desired when it comes to discovering the unexpected or
unknown.
Enter StumbleUpon, a service that lets you "channel surf" the internet,
displaying sites that others have "stumbled upon" and recommended.

===================

9) StumbleUpon
Acquired By eBay: "Just Rumors," Says Founder
– The blogosphere is abuzz
with rumors that eBay is acquiring StumbleUpon, but they’re "just rumors,"
Garrett Camp, one of StumbleUpon’s founders just told me on the phone. "There
have been rumors before and that’s what they are now," Camp said.

===================

10) SEO Is Easy?
Let’s Look At The Hard 5 Percent
– There is a new
battle waging, and on one side you have people calling SEO ‘stupid easy,’
‘bullshit,’ ‘snake oil’ and so forth. On the other side, you have folks like me
taking some pretty serious offence to our livelihood being denigrated by non-SEOs.
A large part of the argument is that SEO is 95 percent easy, and it’s the other
5 percent that is what we really get paid for — and that 5 percent is the slimy
stuff that makes the web a worse place to be. We’re going to take a look at that
5 percent in this article based on actual work I’ve done for real clients.

To see all of our most popular stories over time, visit our
Most
Popular Stories
page.

March 2007: Search Engine Land's Most Popular Stories

Below are
Search Engine Land’s 10 most popular
stories from March 2007:


1)
Google Now Reporting
Anchor Text Phrases
– Hurray! Finally, you can get a report from
Google of the top anchor text phrases used when people link to your site.
Google Webmaster Central has just announced the new feature. But didn’t Google
already report anchor text data? Yes, but only keywords, not phrases. Keywords
are mostly useless junk food data. Phrases are datalicious, tasty and helpful.
Below, a detailed and illustrated look at what a difference a phrase makes and
how to claim your own.

===================

2) Google Warning
Against Letting Your Search Results Get Indexed
– The days of doing a
Google search that brings up results leading to search results from other
sites are heading for a close. Matt Cutts, in his Search Results In Search
Results post today, points out a change to Google’s guidelines that shows a
crackdown on this type of material may begin. More about what I’m talking
about below, plus the question of whether Google should do the same with paid
listings. Over time, more and more pages seem to show up in Google search
results that are merely lists of search results from those sites. To
illustrate this, consider a search for dvd players:

===================

3) Dissecting
Microsoft Slams At Google As Copyright Infringer
– Last October,
Microsoft’s Steve Ballmer gave us a taste of how Microsoft was going to
position Google as a copyright leech. Today, Microsoft launched a full-out
assault on the company. Google deserves some of this, no doubt. But the idea
as Microsoft as some altruistic copyright savior deserves some critical
analysis, as well. Below, I’ll dissect Microsoft’s slams against Google,
pointing out where they can be redirected back at Microsoft itself. But
overall, I remain in agreement that Google should shift book search to an
opt-in basis when dealing with copyrighted works.

===================

4) The Duplicate
Content Penalty Myth
– One thing that has plagued the SEO industry for
years has been a lack of consistency when it comes to SEO terms and
definitions. One of the most prevalent misnomers being bandied about is the
phrase "duplicate content penalty." I’m here to tell you that there is no such
thing as a search engine penalty for duplicate content. At least not the way
many people believe there is. Don’t get me wrong; I’m not saying that the
search engines like and appreciate duplicate content — they don’t. But they
don’t specifically penalize websites that happen to have some duplicate
content. Duplicate content has been and always will be a natural part of the
Web. It’s nothing to be afraid of. If your site has some dupe content for
whatever reason, you don’t have to lose sleep every night worrying about the
wrath of the Google gods. They’re not going to shoot lightning bolts at your
site from the sky, nor are they going to banish your entire website from ever
showing up when someone searches for what you offer. The duplicate content
probably won’t show up in searches, but that’s not the same thing as a
penalty. Let me explain.

===================

5) Google’s Matt
Cutts on Personalization and the Future of SEO
– Last week I talked
with Google’s Marissa Mayer about the user side of personalization. This week
I had the chance to sit down with Matt Cutts at the Googleplex and asked him
what the impact of personalization will be on the SEO community. One thing
that was interesting in the Marissa Mayer interview was finding out just how
much impact personalization would have for most of us in our Google search
experience. The fact is, right now, personalization won’t make that much of a
difference in many of our searches.

===================

6) Google: Click
Fraud Is 0.02% Of Clicks
– Finally, we have a click fraud rate from
Google itself: less than 0.02 percent of all clicks slip past its filters and
are caught after advertisers request reviews. That low figure is sure to bring
out the critics who will disagree. Below, more about how Google comes up with
the figure plus some click fraud fighting initiatives it plans to implement
later this year.

===================

7) The 5 Secrets
PPC Agencies Don’t Want You to Know
– Nearly three-fourths of
companies that outsource their pay-per-click search marketing to agencies are
dissatisfied with their results, and only 21 percent are completely satisfied,
according to a Jupiter Research published late last year. What causes this
dissatisfaction, especially for B2B marketers? There are five factors at work:

===================

8) Digg’s Kevin
Rose Fails To Stop The Bury Brigade
– After a week of questions about
Digg’s "Bury Brigade," Digg founder Kevin Rose has come in with some public
comments about the system and the "alleged" brigade. Unfortunately, they’re
just comments — not solutions to protect Digg from the actual brigade I
myself can see. More about that in the article below, plus how buries work and
can be misused.

===================

9) Google Launches
Pay Per Action Ads
– Google announced a limited U.S. only beta for a
new service they are calling Pay Per Action ads. Google Pay Per Action will
allow advertisers to create ads that cost only when a desired action is
triggered. The advertiser sets the price per action; for example, an
advertiser can decide to pay $5 per lead acquisition, as opposed to paying per
click or per impression. These Pay Per Action ads are available to a limited
number of AdSense publishers. Publishers will be able to select which Pay Per
Action ads they would like to display on their content sites. A publisher
accepted into the beta can choose to display all pay per action ads, or select
to show keyword specific ads or select a specific ad from a specific
advertiser. To do so, the publisher will have to login to their AdSense
accounts, go to the referrals section and select other referrals from the
options.

===================

10) UFO Crawler: The
Truth Is Out There & Searchable
– IBM and Yahoo teamed up to bring to
you UFOCrawler, a search engine that is about finding sources on "UFO
Sightings, time travel, conspiracy theories and anomalies." For example, a
search on area 51 returns 7,904 sources, unfortunately some of the results do
not look all that great. It is important to note that all the other tabbed
searches (i..e Web Images Video Audio Directory Local News) take you to Yahoo,
the Enterprise tab takes you to UFOCrawler results. This is powered by IBM
OmniFind Yahoo! Edition enterprise and brought to you by the Anomalies
Network.

To see all of our most popular stories over time, visit our
Most
Popular Stories
page.

February 2007: Search Engine Land's Most Popular Stories

Below are
Search Engine Land’s 10 most popular
stories from February 2007:

1) Google Releases
New Link Reporting Tools
– For years, Google’s link: command has
deliberately failed to show all the links to a website. This came out of
Google’s fear that site owners simply wanted the data to try and manipulate
rankings — which was pretty true. Instead, they only provided a sampling of
backlinks. Today, that changes. Google Webmaster Central is rolling out new
support allowing you to view and even download thousands of links to your site.

===================

2) Squeezing The
Search Loaf: Finding Search Engine Freshness & Crawl Dates
– A
reader emailed me today noticing that Google was showing a date next to his
listing, which made me think this was a good time to revisit how, when and where
search engines show crawl dates for pages. These dates are a useful way for site
owners to understand how often they are being revisited or for anyone to
"squeeze the loaf" of a search engine to see how fresh it is. Here’s a search
engine-by-search engine rundown on date display. I’ll also cover how we’ve sadly
lost crawl dates being embedded next to listings, over the years.

===================

3) Netvibes: Will
Google Remain ‘The Start Page For The Internet’?
– Google has been
dubbed the "start page for the Internet." But a "post-search" future may
indeed be coming. I don’t mean to imply that search will ever be obsolete; it
won’t. What I mean to suggest is that reliance on search and time spent with
search may diminish as RSS feeds and other structured content delivery
mechanisms are adopted by users. Enter Netvibes.

===================

4) Why The SEO
Folks Were Mad At You, Jason
– Jason Calacanis is riled up about SEO
today, telling the world that "90% of the SEO market is made up of snake oil
salesman" and still confused over why the "SEO folks" were mad at him when he
said "SEO is bull" during our keynote conversation at SES Chicago last December.
I love Jason. I really do — he says what he thinks, with passion and clearly
deeply cares about things. And I’ve enjoyed some of the arguments we’ve had via
instant messaging on this topic recently. But Jason — and a lot of other people
— need some more education about the myths and misperceptions of SEO. So let
this open letter do both.

===================


5)
Google Ramps Up
Personalized Search
– Google is stepping up the push into personalized
search results. A new change announced today should cause many more people to
take up the service. In turn, the growth of personalized search should have a
dramatic impact on search marketers as the days of "same results, all around"
eventually come to an end. For searchers, the change means needing to be more
careful about when you sign-up to use a Google service, if you’re concerned
about having your search history recorded.

===================

6) 3
Ranking Survival Tips For Google’s New Personalized Results

Personalized search at Google is now the default and none too easy to escape
from either through opt-out. This means that every search result you click,
every link you bookmark, every RSS feed you subscribe to using Google services
can be used to improve your personal search results. For search marketers, it
means new skills and techniques are needed to achieve search visibility.

===================

7) Diggers Can’t
Handle The Truth (About SEO)
– It’s been a busy day, with me trying to
provide some more balance and education about search engine optimization in
today’s "Why The SEO Folks Were Mad At You, Jason" article. About two hours ago,
I noticed it drew the attention of those on Digg. It jumped to the Tech News
popular page, in fact. And about 30 minutes after that, it was gone. Gone?
Flagged as spam by some, which seems to be a euphemism for some on Digg to mean
"I just don’t like a story that I didn’t bother to read." Let’s see some of the
ignorance and absurdity, shall we?

===================

8) Google AdWords
Quality Score Has Major Bug
– There is a bug that makes good performing
ads prices spike through the roof with Google AdWords. Many are seeing high
quality ads and keywords hit with incredibly high CPC prices overnight. Google
replied to several advertisers telling them they are aware of the "temporary
issue" and "they are working to resolve it as soon as possible."

===================

9) Wikipedia
Enters Top Ten Most Visited Sites
– Impressive. Scanning the latest top
web sites rankings from comScore for January 2007 , Wikipedia sites are
highlighted for just entering the top ten most visited. OK, technically —
they’re in the top ten for having the most unique visitors. In December 2006,
Wikipedia sites were ranked 13th of all US web properties, with 39 million
unique visitors.

===================

10) Google
Customized Search Engines to Harness The Wisdom of Experts?
– Back in
October, 2006, Google announced on the Official Google Blog that they were
enabling people to create their own custom search engines. If you asked yourself
why they were doing this, and how it might provide benefits to individual site
owners, searchers as a whole, and Google itself, there are some answers that
came out yesterday at the US Patent Office…

To see all of our most popular stories over time, visit our
Most
Popular Stories
page.

January 2007: Search Engine Land's Most Popular Stories

Below are
Search Engine Land’s 10 most popular
stories from January 2007:

1) Google Kills
Bush’s Miserable Failure Search & Other Google Bombs
– After just over
two years, Google has finally defused the "Google Bomb" that has returned US
President George W. Bush at the top of its results in a search on miserable
failure. The move wasn’t a post-State Of The Union Address gift for Bush.
Instead, it’s part of an overall algorithm change designed to stop such mass
link pranks from working.

===================

2) 14 "Is Google
Evil?" Tipping Points Since 2001
– Earlier I wrote how Google seems to
have had a bad week, with some recent negative publicity making it seem like the
tipping point of Google becoming the big bad company they don’t want to be
happening — at least perhaps in the eyes of many opinion makers on the web.
Clearly I wasn’t alone thinking this. But then again, I can’t help but note that
I’ve seen people question whether Google has lost popular goodwill so many times
over the years. I thought it would be useful to actually list a number of these
"tipping points" that Google’s nonetheless survived.

===================

3) 25 Tips To
Optimize Your Blog For Readers & Search Engines
– Everyone and their dog
have started up a blog these days, but many people just aren’t taking the steps
needed to optimize their blogs for both readers and search engines. Here are 25
tips to help you do better.

===================

4) 10 Google Feeds
You Should Subscribe To
– Over the past years, Google has added feed
support to a number of services. I thought it would be fun to highlight some of
my favorites and others that allow you to get Google material delivered straight
to your newsreader. Below, a rundown of feeds offered ranging from Google Blog
Search through to Google Groups. Plus, a look at how the offerings could do with
some more standardization within Google.

===================

5) 2007 Guide To
Linkbaiting: The Year Of Widgetbait?
– Way back in 2005 we started
talking about linkbait. The linkbait landscape of 2007 is different than two
years ago, requiring some rethink and reassessment of strategies. Linkbait is
the smart move everyone needs to be doing. However, the linkbait of 2005 may not
cut it with today’s more desensitized audiences. The smart linkbaiters will
pursue the holy grail of widgetbait.

===================

6) Beyond Google:
Social Media Engines First, Other Search Engines Second
– I’ve never
encouraged a "Google First" or "Google Only" mentality for search marketers to
follow. This is where you focus only on Google, figuring the other major search
engines don’t matter. Instead, I’ve said that all the search engines are
important traffic channels to pursue. Don’t forget the search engines beyond
Google! But over the past few weeks, I’ve found myself more and more thinking
that if you want to go beyond Google as a search marketer, the other search
engines that matter first are the "social media search engines" such as Digg or
StumbleUpon or Reddit.

===================

7) 3 Ways To Use Your
Competition To Build Links & Targeted Traffic
– The idea of using your
competition to build links, trust and reputation and benefit from the knock on
effect of better search engine rankings as a result may seem alien to many.
Savvy web marketers have been doing this for years, however. Bloggers often do
it without even realizing it due to the inherent social functionality of the
medium. Today, I’m going to show you three simple ways to become the center of
focus within your niche, gain highly targeted link traffic and boost your search
engine rankings.

===================

8) Q&A With Marissa
Mayer, Google VP, Search Products & User Experience
– Marissa Mayer has
been the driving force behind Google’s Spartan look and feel from the very
earliest days. In this wide-ranging interview, I talked with Marissa about
everything from interface design to user behavior to the biggest challenge still
to be solved with search as we currently know it.

===================

9) Google No Longer
Linking To Yahoo, MapQuest Maps
– Search Engine Land got an email this
morning alerting us to the apparent fact that Google had removed links to Yahoo
and MapQuest maps

===================

10) New Google
Checkout Promo; New Google Trust Worries
– Gary Price pointed out
something new to me on Google, the ability to filter product search results from
merchants using Google Checkout. But more important, Google’s promoting this new
feature right within its main search results. That move, along with just having
dropped map links to competitors and in the wake of last month’s tips fiasco,
rings alarm bells that Google’s not thinking clearly about the best way to
balance promoting its own products and the trust of users.

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