Search marketers save $400 on SMX East until this Saturday!

Your search for actionable SEM and SEO tactics stops here. Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land’s SMX East, October 24–26, 2017, in New York City.

Register today for an All Access Pass and pay the super early bird rate of $1,795 — that’s a whopping $400 off on-site rates! You’ll get the total SMX experience:

Industry-leading speakersExceptional networkingActionable tactics you’ll immediately put to useVendor demos and solutionsWiFi, meals and snacks!

P.S. These are the lowest-priced tickets for SMX East you’ll ever get your hands on. Hurry, super early bird rates expire this Saturday!

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

3 days of SEO and SEM tactics at the lowest rates. SMX East prices increase next week!

Super early bird rates expire next week for SMX East, the East Coast’s largest search marketing conference. Attend for three days of actionable, cutting-edge search marketing tactics presented by experts that will leave your competition in the dust.

Here’s what to expect October 24–26 in NYC:

Actionable content: The agenda consists of 55+ expert-led sessions covering the latest in SEO and SEM topics — from the latest ranking factors to how to effectively test your campaigns.Powerful connections: Dive into intense conversations, share tips and ideas, and establish friendships with your fellow search marketing peers through a number of networking events, including our Meet & Greet, networking lunches, expo hall reception and more!Performance-enhancing solutions & case studies: Swing by the expo hall to meet a variety of search marketing vendors, and attend our unique “Plus Sessions” featuring inside info and training directly from Google & Bing employees and experts.In-depth training: Add a pre-conference, full-day workshop to take your skills up a notch in SEO, PPC, social, e-commerce and analytics. Conducted by recognized thought leaders in their fields, these educational resources offer best-practices training and industry networking opportunities. Check out the lineup.

By attending SMX East, you’ll be sure to brush up on your skills, find new perspectives and walk away with actionable search marketing tactics that can you can use immediately. Just hear what our past attendees had to say!

We know your time is valuable, and we guarantee that your experience at SMX East will be worth the investment.

Reserve your seat today

Register for SMX East, and join fellow SEOs and SEMs making an impact in the search marketing community. For only $1,795, you’ll learn fresh tactics to improve your search marketing campaigns, have unlimited expo hall access, networking, WiFi, meals, snacks and more! That is a limited time savings of $400 compared to on-site rates. Register before next Saturday for lowest rates!

Need management approvals? We’ve made it incredibly easy for you with this “Get Your Boss Onboard” guide.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

Search marketers plan to attend SMX East to become martech trailblazers

We get it. Marketing is now a software-powered discipline that blends the art of creative and science of data. New technologies are deeply interwoven into marketing operations and strategy. Effectively harnessing them demands new capabilities, talent and management.

Scott will offer insights and tactics in his keynote at SMX East including:

the evolution of marketing from the “arts and crafts department” to a results-producing, software-driven dynamo,how organizations are reinventing their operations and institutional metabolism to cope with the always-on and multichannel world,and why search marketers are uniquely qualified to lead in the new “martech era.”

Meet Scott at SMX East

Register for SMX East to meet Scott and other expert SEOs and SEMs making an impact in the search marketing community. For only $1,795, you’ll learn fresh tactics to improve your search marketing campaigns, have unlimited expo hall access, networking, WiFi, meals, snacks and more! Register today and save $400 compared to on-site rates.

P.S. Add a full day pre-conference workshop for a deep dive into advanced SEO, AdWords, Social Media Advertising, e-Commerce or hardcore SEO tactics.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

SMX East agenda is now live! Check out the SEO & SEM sessions in store for you.

Feed your obsession for SEO & SEM with actionable and proven tactics by attending Search Engine Land’s SMX East, October 24-26 in New York City.

The agenda is packed with 50+ sessions and led by search marketing experts in paid search advertising, search engine optimization, conversion and analytics, social media and much more.

Here’s a quick look at some of the sessions I’m particularly excited about:

SEO:

  • SEO Ranking Factors In 2017: What’s Important, What’s Not

  • What’s New With Markup & Structured Data

  • The Power Of Google Featured Snippets

  • The New Mobile: What SEOs Need To Know About Progressive Web Apps, Firebase App Indexing & Android Instant Apps

  • AMP: Do Or Die?

  • Meet the SEOs

    SEM:

  • How to Maximize & Measure Performance on the Google Display Network

  • Taking Audience Targeting To The Next Level

  • Breakthrough SEM Testing Tactics

  • Time To Get Agile: Moving From Manual to Automated SEM Campaign Management

  • Competitive Research For SEM

  • Paid Search Roundtable

    Want to take a deep dive? Choose one of six pre-conference workshops exclusively focused on SEO, SEM, social media advertising, conversion optimization or e-Commerce!

    We guarantee SMX East is an investment worthy of your time and money. Past attendees rave about their experience:

    “SMX East is on my must-attend conference list! It’s a great event with great speakers in a great city. There’s always so much to do and learn and the session agenda leaves even the most advanced marketers choosing which ones they want to attend.”

    – Ryan Jones, SapientNitro

    Lock in lowest rates now

    Don’t risk missing our lowest rates available during super early bird pricing. Register for an All Access Pass today and save $400 compared to on-site rates. You’ll get tactics, quality content, networking, a superb venue, top amenities — all the elements that make SMX East an exceptional conference. Register now!

    I hope to see you in New York!

    P.S. – Make it an easy decision for your manager to send you to SMX East with our handy “Get Your Boss On Board” guide.

    Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

  • Save the Date: SMX East is back in NYC Oct 24-26

    Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast.

    An agenda obsessed with SEO & SEM!

    SMX is the only conference series dedicated to search marketing. There are tactic-rich keynotes, sessions and clinics programmed just for you, whether you’re a performance marketer, content marketer, demand gen or brand specialist. Here’s the skinny of what you’ll get by attending:

  • SEO topics focus on getting found in this mobile-first search world. We’ll discuss the new Periodic Table of SEO Success Factors so you’re up to date on what’s important… and what’s not. We’ll also dive deep on working within Google’s the mobile-friendly accelerated mobile pages (AMP) framework. We’re also super excited for SEO & Social: A Match Made In Marketing Heaven because we’re focused on that opportunity right now.

  • For you SEMs, it’s all about conversion, testing and optimization. There are multiple sessions focused on paid search and social, audience targeting and much more. I’m particularly interested in Greg Sterling’s Competitive Research For SEM session.

  • We’ll also feature content for specialist in the Mobile/Local/Retail, Brand/Strategies and Data/Analytics tracks. Are you struggling to understand attribution and improving the way you measure the success of your digital marketing efforts? Ginny Marvin’s session on multi-channel attribution is one to watch.

    Stay tuned for the complete agenda which is due out in a few weeks!

    Or, register today for the lowest conference rate we’ll offer. You save $400 off on-site rates by registering now. Hotel availability and rates are their best now too. Reserve accommodations at the official conference hotel when you register.

    P.S. Make attending easier with our “Get Your Boss On Board” guide, which provides useful tips, a convincing letter template and justification you can use to win approval to attend.

    Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

  • SMX Advanced is almost sold out! Less than 100 tickets left.

    SMX Advanced is in one week. This time next week, your peers (and competitors) will be in Seattle getting actionable SEO and SEM tactics and having conversations with the marketers making the biggest impact in the search world.

    We’ll be covering the SEO and SEM topics relevant today: from mobile SEO to Project Owl, protecting your brand keywords to the latest in search ads. We even have keynotes from Google and Bing!

    For more of what we’ll be talking about, take a look at the full agenda.

    This is your last opportunity to join us. Less than 100 tickets remain to the 11th edition of SMX Advanced. All Access Passes are $1,995, a $300 savings compared to onsite rates. Register today!

    P.S. Some of the most highly knowledgeable search marketers will be presenting at Advanced:

    Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

    7 great reasons to attend SMX Advanced in 2 weeks

    Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for experienced SEOs and SEMs!

    Fewer than 150 tickets are remaining. Register now!

    Here are 7 reasons you should attend:

      Start with a deep dive. Attend a pre-conference workshop. Choose from full-day, rock-star seminars on Google AdWords, advanced SEO, social media advertising, Google Analytics, mobile optimization or content marketing. See the lineup and descriptions.
      Enjoy breathtaking sights. Elliott Bay and the Seattle waterfront are awesome! And the Bell Harbor International Conference Center has undergone a $30 million facelift. Take in the spectacular sights from this world-class facility.
      Stay connected and fully fueled. Free wifi, the best conference food you’ll ever have and all-day snacks are all part of the SMX experience.
      Explore the possibilities. Get demos from over 30 leading solutions providers that will help target your audience, convert visitors to buyers and maximize ROI. Also, Google and Bing will be presenting full days of sessions for SEM. Access to the expo and Bing/Google sessions is included with All Access and Networking passes. Compare those pass options here.
      Connect with search marketing leaders. You’ll get facetime with renowned speakers and the Search Engine Land editorial team. They’ve shared their knowledge and wisdom with you virtually — attend and meet them in person!
      Meet others in your tribe. You’ll spend two days with pros who speak your language and share the same passion for tackling the challenges of SEO and SEM. You’ll participate in multiple networking events like the Meet & Greet on the Bell Harbor rooftop, SMX After Dark @ MoPOP, Janes of Digital, and closing night bash sponsored by Moz and STAT Search Analytics.
      Get actionable tactics you won’t learn anywhere else. 40+ presentations, keynotes and panels featuring brand and agency search marketers revealing advanced tactics in SEO, PPC, social, mobile and analytics you won’t hear anywhere else. See the agenda at a glance.

    What are you waiting for?

    There’s still time to register, but fewer than 150 tickets are available.

    P.S. – Have additional questions? We can help! Email registration@searchmarketingexpo.com or call (877) 242-5242, Monday through Friday, 9am-5pm ET.

    Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

    How to compare paid search and organic search without sounding foolish

    Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen on Twitter (which is saying something), in which an SEO declared unequivocally that “organic search traffic beats paid traffic for every single metric.”

    To me, these statements seemed outrageous and even inflammatory. But much to my surprise, many SEOs caught onto this thread and were all about it. Et tu, Rand?

    Realistically, I’m not sure what data can truly back up these far-reaching statements declaring dominance of organic search performance over paid search in every metric. And Rand’s caveat fails to address the real problem of this thread, which is its narrow-minded, one-versus-the-other premise.

    In reality, some searchers will click on ads. Others will click on organic links. Marketers should be trying to capture both.

    Let’s talk about the current landscape and dive into how there are better, more nuanced ways to look at performance comparisons between paid search and SEO — without all the bluster.

    Paid search growth has long outpaced organic growth

    It’s no secret to paid search and SEO managers that Google has steadily made updates over the past couple of years that have directly harmed organic traffic, including the addition of a fourth text ad above organic links on desktop, the addition of a third (and then fourth) text ad above organic links on phones, doubling the size of Product Listing Ads on phones, moving the Local Pack to the top of search results, and more.

    As a result, overall organic traffic has declined Y/Y for the past several quarters, as shown in this chart from the quarterly Merkle Digital Marketing Report (registration required).

    You don’t have to take our word for it — take a look at Google’s Q1 2017 earnings report, which showed a 53 percent increase in paid clicks on Google properties Y/Y. Even though that includes other channels, the vast majority is search, and if you think that isn’t coming at the expense of organic — well, you’d be wrong.

    I don’t say this because I’m a paid search hack trying to butter up PPC. Our agency manages SEO as well — and does a fantastic job of it. I even lauded the strong organic growth we were seeing a couple of years ago in a presentation at SMX Advanced about Google’s declining paid search click growth at the time. If we were seeing big organic growth overall, I’d be screaming it from the rooftops and saying that every marketer needs to be throwing all their resources at organic.

    Unfortunately, that’s not the case — because again, Google has been steadily making changes that directly harm organic search and help to keep paid search click growth strong.

    So right off the bat, we have one metric that paid search has an advantage in. This is going to vary from brand to brand, but overall, this is the way things are moving for most marketers.

    But what about all those other metrics that are supposedly amazing for organic and terrible for paid search? Anyone who understands how to do such comparisons correctly would be careful to provide nuance and specificity in explaining how performance metrics should be analyzed. Unfortunately, Twitter is ill-suited for such details.

    Here are two tips for anyone looking to derive meaningful comparisons between paid search and SEO.

    1. Segment query types and devices

    If most of your organic search traffic is coming from searches for your own brand name, but a smaller share of paid search traffic comes from branded queries, performance is going to vary. Shocking, I know. As such, you should be segmenting traffic and conversion performance by brand vs. non-brand, as well as doing category-level segmentations within those buckets.

    This was made harder by the rise of [not provided] obfuscating organic queries in analytics packages, but is still possible using tools such as Google Search Console.

    Similarly, organic and paid search might derive different shares of traffic from different device types for a given brand. Device types tend to perform differently in all sorts of metrics, from click-through rate to conversion rate to bounce rate. Thus, this would throw off any overall performance comparisons and require that metrics be broken down by device.

    In the case of analysis that declares some overall winner with zero nuance about how data was segmented, it’s almost guaranteed the individual didn’t bother making such segmentations. Declaring such overarching results apply to every brand in existence is just ridiculous.

    2. Take advantage of both paid and organic, and measure incrementality

    But it’s not just about measuring how paid and organic search metrics compare on any given day. It’s also important to understand how they work together.

    Every marketer wants to rank organically for every keyword that they might consider bidding on in paid search, preferably in the top spot. But it’s simply not possible for every site to rank on the first page of organic listings for every single query that might drive value for them.

    Similarly, every brand would love to have an ad at the top of the page for every relevant query, but the economics of paid search are limiting. It’s not financially viable to bid to the top position for every term, and in many cases it’s not even feasible to bid to the first page of results given the expected return for a particular query.

    So we have a situation where brands would love to have both paid and organic listings (since users are inevitably going to click both types of listings), but in which it’s impossible to actually achieve perfect visibility in both. Understanding how these two types of visibility work together, then, is key.

    In the case of brand keywords, it’s certainly possible that a site might be able to pick up all of the paid search traffic it’s getting from brand ads through its organic listings. Of course, this is going to depend on factors such as if competitors are bidding on brand keywords and how many first page organic listings are occupied by the brand, but it’s possible.

    Still, we find that the vast majority of brand holdout tests show that organic links do not pick up all traffic that goes to brand ads, such that brand ads have some incremental value. There is no way to say that organic “outperforms” paid when it comes to talking about this incremental traffic — you’re either getting it through ads or you’re not getting it at all. Period.

    In the case of a non-brand query in which a site doesn’t even rank on the first page, pretty much all traffic coming from a paid search ad is incremental. Should you try to rank organically for that query? Absolutely, but it doesn’t mean you should forgo paid search just because you heard organic search is better in every metric.

    Conclusion: Get rid of search partisanship

    What I’m trying to get at here is that marketers should want to be “turned on” for as many different types of search visibility as possible, whether it be paid links, the local pack, the knowledge graph or plain old organic listings. Lauding one channel over another in sweeping statements is ridiculous and actually harms the discussion by completely ignoring important nuances.

    What’s worse, pitting one channel against another is incredibly detrimental to moving the conversation forward on how the two channels work together. Given the complicated relationship between paid and organic search that varies from query to query, such search partisanship is only good for those who specialize in one channel to make the case for their specialty.

    In that regard, I’m glad I work at an agency that manages both paid and organic search optimization, such that we can feel free to laud the benefits of both and talk about challenges and concerns in equal measure. We’re all about working across channels to squeeze every possible ounce of value out of search, whether it’s paid or organic, while single-minded folks clutch the pearls of the one channel they know how to manage.

    In short: Be open-minded, think critically, and understand the nuances of comparing paid and organic search.

    Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

    MarTech is coming! MarTech is coming! To Boston Oct. 2-4

    Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of the Marketing Technology Landscape, which now includes a whopping 5,381 solutions, up 40% from last year!

    Paul Revere, Red Sox, Clam Chowda and MarTech!

    If you missed MarTech in San Francisco, don’t worry! We’re heading back to Boston for the first time since 2014. If you’re passionate about marketing and getting the most from marketing technology, then plan to attend MarTech, October 2-4. Check out my short video invite.

    Take advantage of exceptional alpha rates

    Save $400 by registering now. You’ll get the full MarTech experience: access to conference sessions, networking events, marketing technology vendors in the Expo Hall, event mobile app, hot meals, WiFi and more!

    Register today!

    As the martech world continues to expand, MarTech conference is the show to help you sift through the buzzwords, jargon and various advice and connects you with real world martech experts doing incredible work.

    P.S. I’ve recently published some round ups from our San Francisco show here and here.

    Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

    The big SMX Advanced preview

    Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14.

    Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left!

    New trends, new opportunities and new challenges

    Change is constant in search marketing. Opportunities emerge faster than they can be absorbed: new targeting capabilities, new mobile-first indexes, the explosion of voice search. Even veteran marketers are perpetually catching up with what is possible.

    SMX Advanced delivers expert-level tactics you’ll put to work immediately to harness the opportunities and cope with the challenges. It’s your survival guide to the dynamic and tumultuous world of search marketing.

    Advanced SEO for fun & profit

    We’ll kick off the SEO track by unveiling of The Periodic Table Of SEO Ranking Factors: 2017 Edition, our comprehensive examination of search ranking factors that are influencing results. Our panel of organic search experts will weigh in on what’s on the rise, what’s on the decline, what still works and what doesn’t. They will parse the data for you and focus on the key elements that deliver maximum SEO success.

    After digesting the big picture, AMP For Advanced SEOs takes you deep inside accelerated mobile pages: implementation techniques, display issues, measurement capabilities and more.

    The buzz this year is that Google is now using a mobile-first index based on how mobile devices crawl the web. If you’ve optimized your site, this shouldn’t impact your traffic, but there are steps you can take to capitalize fully on the opportunity presented by this radical new approach to indexing content.

    In Mobile-First For The Advanced SEO, our panelists will discuss techniques for performing an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how your site is accessed by users. We’ll also discuss tactics and techniques to improve the mobile user experience and potentially boost your rankings.

    These days, Google rarely confirms algorithm updates. In fact, the Panda algorithm runs continuously and evolves. Likewise, the Penguin algorithm runs in real time, and it’s common to see ranking and traffic changes on a daily or weekly basis.

    Without guidance or transparency from Google, how should SEOs react to ranking changes or possible penalties? How can you manage your bosses’ or clients’ expectations? Dealing With Algorithm Updates: What Advanced SEOs Need To Know explores essential tactics to help you survive and thrive.

    Want more advanced SEO content? Feast on these sessions during SMX Advanced:

    Local Search Braintrust: Open Q&A on Local SEOHow Progressive Web Apps May Kill App IndexingAsk The SEOs

    SEM for pros

    Google and Bing continue to launch new paid search capabilities with new extensions, retargeting options and more. The lines are blurring between “simple” text-based paid search and other forms of online advertising such as display, video, social and emerging formats. Because the world of SEM is always changing, we’re always adjusting the agenda and working with our speakers to including breaking news and insights. For example, you’ll hear about recent changes in AdWords that may be impacting your performance, including a shift in Ad Rank thresholds and the introduction of historical Quality Score data.

    The SEM track kicks off with the now-infamous Mad Scientists Of Paid Search. While most of us spend our days toiling away in the deepest details of paid search campaigns, the Mad Scientists are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Grab your safety goggles and bunsen burners and hear what’s happening in the lab.

    With all of the new options available to advertisers, you need new approaches to gain maximum return from your campaigns. Forget about better than average click and conversion rates. The only things standing between you and breakthrough campaign success are your ads. Our experts in Conversion Optimization: Turning Quick Wins Into Winning Streaks will show you how they write great ads, how they test quickly and effectively, and will give you insights into the proven processes they use to maintain high performance day-after-day and month-after-month.

    Audience targeting allows you to be precise in choosing who sees your ads and the bids for each group. Enhance your toolbox with targeting options such as demographics, similar lists, in-market audiences and CRM data. Create custom combinations and fine-tune the displays for your audiences, or even exclude audience groups.

    In Taking Audience Targeting To The Next Level, you’ll learn to use advanced audience targeting to identify prospects and customers and ultimately maximize the ROI of your campaigns.

    Additional paid search sessions include:

    Paid Search & Social: Twin Children Of Different MothersProtecting Your Brand In The Era Of Fake NewsThe Neverending Quest For Better Paid Search CampaignsA Year of Change In The Online Ad UniverseSEM Analytics: Giving Your Educated Guesses An Advanced DegreeAsk The SEMs

    Unique keynotes for SEOs and SEMs

    For SEOs, Advanced kicks off with our keynote conversation AMA With Google Search. Search Engine Land founding editor Danny Sullivan will talk with Google’s Gary Illyes in an open, freewheeling and entertaining discussion about the most burning topics in SEO today. Your participation is essential to this PowerPoint-free discussion.

    At the same time, SEMs can join Search Engine Land’s paid search maven Ginny Marvin, who will be hosting keynote conversations with Jerry Dischler, Vice President, Product Management, AdWords, Google, and Steve Sirich General Manager, Global Search Ads Business, Microsoft.

    Here’s who speaking

    Advanced offers keynote-level, solo presentations focusing on forward-looking themes and trends wrapped in actionable takeaways you can use immediately. Speakers are selected for their thought-leadership, unique perspective and insights into digital marketing.

    You’ll hear from:

    Strengthen your search marketing skills with a workshop

    Looking for even more training in a smaller group setting on particular topics? Come a day early, and choose from one of our six all day in-depth workshops and training workshops:

    Bruce Clay Advanced SEO TrainingCertified Knowledge Advanced AdWords TrainingContent Marketing MasteryMastering Google AnalyticsMastering Social Media AdvertisingSearch-Engine Friendly Mobile Design & Development

    You’ll save $400 off on-site rates by registering for an All Access + Workshop combo pass.

    Quality programming

    I’ve covered most of the show, which has over 35 editorial sessions in all. All the SMX sessions I’ve described above are what we call editorial sessions. People are speaking on them because we feel they have great information to offer. No one bought their way onto a panel.

    Each session is developed by a “session coordinator” who reviews speaking pitches and reaches out to knowledgeable people to assemble a panel. The session coordinator works with the speakers to create a session where presentations support each other, rather than overlap. In most cases, the session coordinator is also the session moderator.

    Formats also vary. Sometimes we have panels with multiple people. Sometimes we have only one or two speakers. Some panels are all Q&A. Some feature presentations. We don’t lock ourselves into one particular format, because different topics require different approaches. Instead, we focus on creating a great overall experience.

    The entire editorial portion of the show is overseen by myself and my co-chair Danny Sullivan. We’ve been organizing search conferences longer than anyone in the industry – more than 18 years and counting!

    Expo hall & solutions track

    Our many SMX Advanced sponsors & exhibitors also have great information to share. That’s why we provide several ways for attendees to hear from them.

    As part of the SMX agenda, you’ll also have access to our Solutions Track. Unlike our editorial sessions, these are created and produced by sponsoring companies. These sessions offer you an opportunity to learn even more from the vendors you already work with or who you are considering. We work closely with each solution provider to make sure that plenty of great information is offered.

    Outside the Solutions Track, you’ll have opportunities to meet these vendors and others at the Expo Hall. For two days, you’ll get industry-leading demos and solutions from exhibitors and sponsors to make you a better search marketer.

    Special thanks to our Premier Sponsors Bing and Google, our Gold Sponsors Bruce Clay, Inc. and Stone Temple Consulting.

    Expand your professional network

    SMX Advanced brings together the most accomplished search marketers in the world, and we provide plenty of organized and social networking activities for you to connect with your peers.

    Even before you arrive, you’ll have access to our official event app and a private Facebook group that will let you connect, network and plan your show. We kick off with the SMX Meet & Greet reception, sponsored by Bruce Clay, Inc., Brightedge and Majestic. This informal reception takes place outside, on the top of the Bell Harbor building and offers incredible views and plenty of engaging conversations with your fellow attendees and speakers.

    The Meet & Greet reception is followed by the popular Janes Of Digital evening panel and group discussion event, covering topics in equity, diversity and inclusion. Join us for small bites, drinks, connecting and engaging discussion between industry leaders and the audience. Sponsored by Bing and SMX, Janes of Digital takes place just blocks away from the Bell Harbor at the Olympic Sculpture Park on the Seattle waterfront.

    Next up is the SMX Expo Hall Reception, which is on Tuesday, June 13 from 6:00pm to 7:00pm. The reception offers another chance to mingle and check out best-of-breed marketing solutions from our exhibitors and sponsors.

    If you prefer some structure during lunch, we offer “Obsessed with…” lunch tables, where attendees can network with each other and discuss specific topics. Being grouped with people who share a common interest is a great icebreaker. Table topics are published several weeks prior to the show.

    You won’t want to miss SMX After Dark at the Museum of Pop Culture (MoPop) on June 13th. There’ll be music, drinks, munchies, and plenty of time to explore the gallery exhibits. You’ll have access to the “South Galleries” which includes the Science Fiction, Mystery and Horror exhibits.

    Finally, don’t miss wrapping up your SMX Advanced experience by attending the Closing Night Bash on June 14th, including billiards, bowling and more networking, sponsored by Moz.

    All the networking info options can be found our networking page.

    Stay productive, fed and cool at SMX Advanced

    I love a good meal and I’m sure you do too. Don’t expect a soggy sandwich or boxed lunches at SMX Advanced. Instead, you’ll be well fed, both breakfast and lunch are provided as part of your All Access pass. You’ll also get refreshments and snacks throughout the day.

    We’ll also keep you connected, providing free WiFi in cool, air controlled conference rooms.

    Join us in Seattle!

    If you found this preview useful and are ready to attend, register today and pay only $1,995 for an All Access Pass. You can register online or by phone at (877) 242-5242 between 9am-5pm ET Monday thru Friday. Do it before June 12 to save $300 off on-site rates.

    P.S. Don’t miss your only opportunity to attend SMX Advanced this year! 76% of tickets are sold. Once they’re gone, they’re gone! Register today.