SearchCap: Google images, algorithm updates & top in 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

What to watch for in 2018: Mobile SEO predictions
Dec 27, 2017 by Cindy Krum

Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index.

PPC insights: Our top SEM columns of 2017
Dec 27, 2017 by Jessica Thompson

2017 marked yet another eventful year for the SEM industry, and there was no shortage of great content to guide readers through it. See which topics were most popular with Search Engine Land’s PPC community in our top 10 paid search columns of the year.

From algo to aggro: How SEOs really feel about Google algorithm updates
Dec 27, 2017 by Jamie Pitman

Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners’ jobs.

Google image search results tests new related searches box
Dec 27, 2017 by Barry Schwartz

Google is at it again, now testing a new way for searchers to expand their queries in image search on mobile.

Marlene Dietrich Google doodle honors the legendary actress’s career
Dec 27, 2017 by Barry Schwartz

Actress, humanitarian, star and icon gets a Google logo on what would have been her 116th birthday.

Search News From Around The Web:

It’s In The Stars – A Google Algorithm Update On 12/15/17 Is Impacting Some Celebrity Websites, GSQI20 Years of Yandex: Yandex Advertising in 2017, Russian Search MarketingA Novice’s Guide to Search Engine Optimization, theupperranks.comBroad Match Modifier: What It Is and How to Use It, Ignite VisibilityGoogle Recommends Against Using Google Tag Manager For SEO Tests, Search Engine Roundtable

SearchCap: Santa tracker, Google API terms & SEO metrics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Using AdWords API to export to third-party ad networks will remain OK as Google keeps terms it adopted in FTC settlement
Dec 26, 2017 by Barry Schwartz

Google is keeping its domain opt-out and AdWords API tools policies as is, says their VP & deputy general counsel.

Mind your business: Our top local search columns of 2017
Dec 26, 2017 by Jessica Thompson

Search Engine Land’s most widely read local search columns from 2017 covered a wide range of topics, from algorithm updates and new Google My Business features to Facebook’s local search capabilities.

Unique international trends require a unique marketing approach
Dec 26, 2017 by Brendan McGonigle

Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex’s top search trends of 2017.

Embrace a product manager mindset to improve 2018 SEO KPIs
Dec 26, 2017 by Adam Dorfman

How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals.

December global festivities Google doodle marks day 2 of Google’s holiday doodle series
Dec 25, 2017 by Amy Gesenhues

Today’s doodle shows Google’s animated penguins celebrating the holidays with their warm weather friends.

Google & NORAD Santa Trackers show St. Nick already in flight for his 2017 trip around the world
Dec 24, 2017 by Amy Gesenhues

The two sites will be tracking Santa’s whereabouts for the next 24 hours.

Search Engine Land’s Community Corner: Local SEO survey results, a new book on influencer marketing & SEO Christmas jumpers
Dec 22, 2017 by Michelle Robbins

As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Executive Chairman of the Board position. Elsewhere we had these announcements and events happening […]

Search News From Around The Web:

At Google, Eric Schmidt Wrote the Book on Adult Supervision, WiredEnd of the Era: Yandex.Catalog is being shut down, Russian Search TipsGoogle continues poaching Apple engineers as it ramps up work on in-house chip development, 9to5GoogleGoogle proposes big Sunnyvale project, Mercury NewsJohn Mueller Helping Webmasters On Christmas Eve Again, Search Engine RoundtableGoogle GMB Strategy & The Role of SMB Outreach, Mike BlumenthalGoogle Says You Don’t Know If Unnatural Links Work Or Not, Search Engine RoundtableI gave my parents a Google Home for Christmas and watched them lose their minds, VentureBeatThe Biggest False Expectations Clients Have When Hire An SEO Agency, SEM Rush

SearchCap: Eric Schmidt changes role, enterprise SEO & machine learning for PPC

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Eric Schmidt stepping down as Executive Chairman of Google parent company, Alphabet
Dec 21, 2017 by Michelle Robbins

Longtime Google executive will transition to role of technical advisor.

6 ways ad agencies can thrive in an AI-first world
Dec 22, 2017 by Frederick Vallaeys

Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC.

Measure the impact of digital marketing on in-store sales
Dec 22, 2017 by Digital Marketing Depot

With more than half of internet use now occurring on mobile devices, brands are focused on bridging the gap between their digital presence and in-store sales. Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the […]

The enterprise business of SEO: Communicating to the C-suite
Dec 22, 2017 by Jim Yu

Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic search.

Search in Pics: Google’s Velociraptor, playroom & frosty lawn
Dec 22, 2017 by Barry Schwartz

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Did you know Google has a child-like playroom?: Source: Twitter Google also has a Velociraptor: Source: […]

Search News From Around The Web:

Does Google Index Blockchain URLs?, Bill HartzerAnswer: What are those light patches on the ground?, SearchReSearchAsk Yoast: Why is the post type ‘media’ noindex in Yoast SEO?, YoastGoogle Suggests All Guest Posts Links Should Be Nofollowed, Search Engine RoundtableGreat SEM And SEO Don’t Stop When Your Link Gets Clicked, SEM RushTrending space searches in 2017, from Cassini to the solar eclipse, Google Blog

SearchCap: Google webmaster videos, new mobile search experiments & Assistant SDK updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google tests ‘more results’ mobile search interface and new search refinement buttons
Dec 21, 2017 by Barry Schwartz

Google told us, “We constantly experiment with new search formats and experiences to deliver the best experience for our users.”

Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year
Dec 21, 2017 by Amy Gesenhues

Survey results will be shared during the “Holiday Retail Search Strategies” webcast on January 18.

Winter solstice 2017 Google doodle marks the shortest day of the year & official start of winter
Dec 21, 2017 by Amy Gesenhues

Google has brought back its animated mouse to finish out the 2017 solstice and equinox doodle series.

‘SEO Snippets’ — new Google video series to help webmasters & SEOs
Dec 21, 2017 by Barry Schwartz

The new series will address frequently raised issues in the webmaster forums.

The Google Assistant SDK adds support for additional languages & more
Dec 21, 2017 by Barry Schwartz

In addition to new language support, Google has added customized settings, text-based queries & responses, device action functionality and more.

4 things SEO professionals should do consistently
Dec 21, 2017 by Jeremy Knauff

Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients.

Search News From Around The Web:

11 Hot Google Ranking Factors for 2018, Receptional5 New Year’s Resolutions for AdWords Success, Inside AdWords6 Bottom Line Boosting Tips for Paid Search, PPC HeroAmazon Leads UK Retail Paid Search This Holiday Season, AdGoorooGoogle Says IPv6 & HTTP/2 Works But You Should Also Support IPv4 & HTTP/1.x, Search Engine RoundtableGoogle’s Mobile First Index: Tracking When Google Moves Your Site and Preparing for the Switch, Keylime ToolboxHow Did the SEO Landscape Influence Your Rankings in 2017, Cognitive SEOHow to analyze a sudden drop in traffic, YoastInvalid inserted products no longer result in immediate errors, Google Ads Developer BlogWhy Apple Maps still has a ways to go before dethroning Google Maps, BGR

SearchCap: Google algorithmic update, SEO reviews & mobile apps

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google confirms mid-December search ranking algorithm update
Dec 20, 2017 by Michelle Robbins

As the update continues to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted

7 ways to use dynamic content and multiply your conversions
Dec 20, 2017 by Digital Marketing Depot

Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. So, how can marketers meet the high demand for super-personalized communications? The answer lies […]

How independent reviews influence Google’s trust in your brand
Dec 20, 2017 by Pratik Dholakiya

Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides tips for where to focus your efforts.

The upcoming mobile app Monday: Be prepared
Dec 20, 2017 by Bobby Lyons

Christmas Day and the day after are two of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.

Search News From Around The Web:

Google Assistant on tablets is full width and unfortunately portrait only [Gallery], 9to5GoogleGoogle Maps’s Moat, Justin ObeirneGoogle’s SEO Starter Guide Downplays Speed & Security?, Search Engine RoundtableGoogle’s snippets and the length of your meta description, YoastHow To Select Prized Search Terms With Zippy Conversions, Ignite VisibilityTips for newsrooms to tell the local story when it matters most, Google Blog

SearchCap: Rich results testing tool, Google AdWords images & Search Console bug

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google launches new Rich Results testing tool with some rebranding
Dec 19, 2017 by Barry Schwartz

In addition to the new testing tool, Google is grouping all the names for these types of search results into the name “Rich Results.”

Data bug with Google Search Console’s Search Analytics report
Dec 19, 2017 by Barry Schwartz

The AMP filter, specifically for AMP non-rich results impressions and clicks, may show incorrect data for your site.

Google is testing images in search text ads
Dec 18, 2017 by Ginny Marvin

The test was spotted on mobile over the weekend.

What you learn from talking with Google’s largest advertisers all day, every day
Dec 19, 2017 by Matt Lawson

The world’s largest advertisers routinely visit the Google campus to talk strategy. Columnist Matt Lawson sits down with Google’s Chief Search Evangelist for some top insights from those meetings.

PPC 2017: Epic review of the biggest trends & updates in paid search
Dec 19, 2017 by Ginny Marvin

This year, artificial intelligence and machine learning underpinned nearly every paid search update.

Search News From Around The Web:

Your Guide to Getting Organized for PPC Success, PPC Hero#NoHacked 3.0: Fixing common hack cases, Official Google Webmaster Central BlogGoogle Makes 14 Changes to the Review Guidelines, Sterling Sky IncEU; Google’s Record Fine of $2.8 Billion Was a `Deterrent’, Ad AgeFull Guide To Using Google Search Console (2018 Edition), ignitevisibility.comGoogle Explains Trailing Slashes & How It Impacts SEO, Search Engine RoundtableGoogle User Satisfaction Score: Does It Exist (Gary Illyes Pubcon 2017), Stone TempleHow Long Should Your Meta Description Be? (2018 Edition), MozSEO Basics: How to Grow Traffic When You Know Nothing About SEO,

SearchCap: Google mobile-friendly, email marketing with AdWords & Yelp reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google offers advice on how to get ready for the mobile-first index
Dec 18, 2017 by Barry Schwartz

Check your log files to see if you see an increase in smartphone Googlebot activity, it may be a sign your site is now in the Google mobile first index.

Supercharge your email marketing with Google AdWords
Dec 18, 2017 by Todd Saunders

Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel.

3 inconsistencies in Yelp’s review solicitation crackdown
Dec 18, 2017 by Brian Patterson

Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too far.

December global festivities Google doodle kicks off series of holiday doodles
Dec 18, 2017 by Amy Gesenhues

Today’s doodle is the first in a series of doodles Google will post over the next two weeks leading up to Christmas and New Year’s Day.

AI marketing and the journey through the uncanny valley
Dec 18, 2017 by Sponsored Content: Amplero

“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that things are getting worse, even […]

Are you considering call analytics software?
Dec 18, 2017 by Digital Marketing Depot

Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to businesses will climb to 170 billion in […]

Search News From Around The Web:

Google Thinks I’m Dead, New York TimesGoogle Assistant on phones now offers a choice of hotwords, EngadgetGoogle Changes Rules to Purge News That Masks Country of Origin, BloombergGoogle Giving Less Weight to Reviews of Places You Stop Visiting?, SEO By The SeaHow to Get Started With SEO (Without Buy-In or Budget), ConductorImplications of Google’s Move to Sunset the Multichannel Ad Format, MerkleIs SEO Opportunity Growing or Shrinking?, Rand’s BlogMachine Learning and Content Quality [VIDEO}, Stone TempleReal-world examples of mobile problems with Google’s mobile-first index looming, GSQISurvey: Were You Hit By Google Maccabees Update?, Search Engine RoundtableWhat we’ve learnt so far about using JavaScript for SEO, theWebShed

SearchCap: Net neutrality, AdWords grants & EU licensing fees

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

European press agencies push for licensing fees for their content from Google, Facebook
Dec 15, 2017 by Greg Sterling

It remains to be seen whether European legislators and regulators will pick up the cause, but there’s a possibility that they will.

Optimizing for Hanukkah: Sometimes it’s still strings, not things
Dec 15, 2017 by Paul Shapiro

Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet.

How to generate links that drive traffic, not just ranking
Dec 15, 2017 by Kevin Rowe

Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.

Google Ad Grants policy changes include 5% CTR minimum, up from 1%
Dec 15, 2017 by Ginny Marvin

Several new policy updates for the AdWords program for non-profits take effect January 1, 2018.

Search in Pics: Life size Google snow globe, Bing bean chair, Menorah & more
Dec 15, 2017 by Barry Schwartz

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Life size Google snow globe: Source: Instagram Bing bean chair: Source: Twitter Google Dublin Menorah: Source: […]

FCC repeals net neutrality by party line vote
Dec 14, 2017 by Greg Sterling

FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules.

Search News From Around The Web:

Google Local Realtor Search Result – On Steroids, Mike Blumenthal70% SEO Visibility Increase by Doing Content Optimization, cognitiveseo.comFour Crucial Truths About Global SEO: The Secrets to Global Success, ConductorGoogle Says Watch Your Log Files To See If You Moved To The Mobile-First Indexing, Search Engine RoundtableHow To Create & Submit A Sitemap: The Definitive Guide, Go Fish DigitalHow to Stay Ahead of the Trend with your PPC Campaigns in 2018, SEM RushInsights from Google’s new Christmas shopping research, PPC HeroNever miss your stop again – with step-by-step directions in transit navigation, Google BlogNews Lab in 2017: the year in review, Google BlogSome of the things you know about indexing might be wrong, ohgm

SearchCap: Bing & Reddit, Google travel pricing & meta descriptions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google: Fundamentals of writing meta descriptions don’t change with longer search snippets
Dec 14, 2017 by Barry Schwartz

Google has officially commented about what webmasters should focus on when writing meta descriptions after Google extended their search result snippets.

Google adds price tracking features to flight search, hotel search and Google Trips
Dec 14, 2017 by Barry Schwartz

Google adds several features to help searchers plan their getaways.

How to calculate your marketing budget
Dec 14, 2017 by Digital Marketing Depot

Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? There are subjective answers that are easily disprovable from one budget period to another. What worked last year isn’t necessarily going to work […]

Bing announces AI-powered new ‘intelligent search’ features
Dec 14, 2017 by Greg Sterling

None of the features or changes is disruptive, but they collectively point to the fact that search evolution is accelerating.

SEO in 2018: Optimizing for voice search
Dec 14, 2017 by Bryson Meunier

Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they’re looking for when they’re asking for it by voice.

Microsoft adds Reddit data to Bing search results, Power BI analytics tool
Dec 13, 2017 by Tim Peterson

Reddit posts will appear in Bing’s search results, and its data will be piped into Power BI for marketers to track brand-related comments.

Search News From Around The Web:

5 ways to improve your hiring process in 2018, Google BlogAll The Ways To Spot Negative SEO (Are You being Targeted?), ignitevisibility.comApple details indoor maps coverage of 34 airports, multiple malls, appleinsider.comGoogle Rolls Out Search Results to Local Knowledge Panels – SEO Specialist in Toronto, Sergey AlakovGoogle To Roll Out New Search Console Early Next Year, Search Engine RoundtableHow To Drive Traffic To Your Website: 5 Actionable SEO Tips, theupperranks.comPPC & Statistics: Get Certain About Uncertainty, PeriscopixSearchResearch Challenge (12/14/17): What are those light patches on the ground?, SearchReSearchThe Importance of Brand Search Campaigns, Marketing MojoYoast SEO: How to make your site stand out in search results, Yoast

SearchCap: Top Google searches, more data in Search Console & Google Assistant expands

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Hurricane Irma was the No. 1 top trending Google search in the US & globally for 2017
Dec 13, 2017 by Amy Gesenhues

Google has released its top trending searches of the year, covering everything from the most searched people and news to celebrity break-ups.

Google bringing the Assistant to tablets and Lollipop Android phones
Dec 13, 2017 by Greg Sterling

The move comes against the backdrop of accelerating virtual assistant usage and intensifying competition.

Google Search Console beta adds 12+ months of data to performance reports
Dec 13, 2017 by Barry Schwartz

After a few years of promises, Google is finally providing longer-term data in Google Search Console — well, the beta version of Search Console.

Visualizing your site structure in advance of a major change
Dec 13, 2017 by Dave Davies

Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance.

The vicious cycle of ROAS targets is killing your business
Dec 13, 2017 by Andreas Reiffen

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition.

How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers
Dec 13, 2017 by Amy Gesenhues

According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a website.

Search News From Around The Web:

Google Defines Doorway Pages As Pages Designed For Ranking For Keyword Permutations, Search Engine RoundtableMoz the Monster: Anatomy of An (Averted) Brand Crisis, MozStepping out of the SEO Bubble – Day 2, SISTRIXThin Content: what is it, what can cause it, and how do you find it?, State of DigitalWhy you should use a focus keyword only once, YoastYou’re Not An SEO – You’re a Con Artist., LinkedIn