SearchCap: Google's SEO guide, Microsoft outings app & data SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google revamps its SEO Starter Guide
Dec 12, 2017 by Barry Schwartz

This is the first update of the SEO starter guide in several years.

A balanced approach to data-driven SEO
Dec 12, 2017 by Ryan Shelley

SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.

Microsoft’s new Outings app aims to help travelers find their next destinations
Dec 12, 2017 by Amy Gesenhues

Developed for both iOS and Android platforms, the app was designed by the Microsoft Garage Project.

Compare 13 leading SEO platforms
Dec 12, 2017 by Digital Marketing Depot

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the […]

Search News From Around The Web:

Cortana now supports Google Calendar, The VergeGoogle Shows Us Context is King When Indexing People, Go Fish DigitalAmazon Steadily Growing Google Text Ad Presence during the Holidays as Shopping Presence Shrinks, MerkleGoogle Search Console Notifying Webmasters Of TLS v1, Search Engine RoundtableHow Low-Volume Keyword Strategy Can Get You High-Value Clients, ahrefs.comNews Lab in 2017: working with news organizations to address industry challenges, Google BlogOnline Brand Mentions and Google Search Ranking – Gary Ilyes Pubcon 2017, Stone TempleProjecting Future Trends In Your PPC Account, PPC HeroReview Schema – Get Review Stars in Google With Schema.org Markup, YouTubeStepping out of the SEO Bubble – Day 1, SISTRIX

SearchCap: Google customer match, local SEO & SMX West

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting
Dec 11, 2017 by Ginny Marvin

Google Customer Match becomes more accessible to advertisers that don’t have large customer email lists.

Max Born Google doodle marks 135th birthday of man behind the Born Rule in quantum theory
Dec 11, 2017 by Amy Gesenhues

Born was awarded the Nobel Prize in quantum mechanics for his theory, which serves as the foundation for nearly all quantum physics predictions.

Search Engine Land’s Community Corner: Dixon Jones retiring from Majestic, UK Search Awards winners & how to speak at SMX
Dec 8, 2017 by Michelle Robbins

Our weekly roundup of news, announcements and events happening throughout the search marketing industry.

Act fast! SMX West Super Early Bird rates end Saturday night!
Dec 11, 2017 by Search Engine Land

Your search for actionable SEM and SEO tactics is over. Join thousands of search marketers at the largest search marketing conference on the West Coast: Search Engine Land’s SMX West, March 13-15, 2018, in San Jose, California. Rates increase at the end of this week! Register today for an All Access Pass, and you’ll unlock […]

5 local search tactics your competitors probably aren’t using
Dec 11, 2017 by Sherry Bonelli

When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas.

Wanted: Session ideas for SMX London
Dec 11, 2017 by Chris Sherman

We want your input to help us plan our upcoming SMX London conference, which will be taking place May 22-23, 2018. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the […]

Robert Koch Google doodle honors German physician awarded the 1905 Nobel Prize in medicine
Dec 10, 2017 by Amy Gesenhues

Koch is credited with ushering in the Golden Age of bacteriology.

Search News From Around The Web:

Google Maps will soon get step-by-step live transit guidance, TechCrunch4 Paid Search Mistakes You Didn‘t Know You Were Making, SEM RushApple confirms Shazam acquisition; Snap and Spotify also expressed interest, TechCrunchGoogle Doesn’t Recommend Generic Disavow Files, Search Engine RoundtableHow to audit your site’s internal linking, State of DigitalMachine Learning and SEO: What Every SEO Should Understand, Stone TempleMore reasons to love your Pixel phone, Google BlogWhat’s the value of a link?, Branded3When news breaks, Google still can’t separate rumor from fact, The Outline

SearchCap: Google customer match, local SEO & SMX West

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting
Dec 11, 2017 by Ginny Marvin

Google Customer Match becomes more accessible to advertisers that don’t have large customer email lists.

Max Born Google doodle marks 135th birthday of man behind the Born Rule in quantum theory
Dec 11, 2017 by Amy Gesenhues

Born was awarded the Nobel Prize in quantum mechanics for his theory, which serves as the foundation for nearly all quantum physics predictions.

Search Engine Land’s Community Corner: Dixon Jones retiring from Majestic, UK Search Awards winners & how to speak at SMX
Dec 8, 2017 by Michelle Robbins

Our weekly roundup of news, announcements and events happening throughout the search marketing industry.

Act fast! SMX West Super Early Bird rates end Saturday night!
Dec 11, 2017 by Search Engine Land

Your search for actionable SEM and SEO tactics is over. Join thousands of search marketers at the largest search marketing conference on the West Coast: Search Engine Land’s SMX West, March 13-15, 2018, in San Jose, California. Rates increase at the end of this week! Register today for an All Access Pass, and you’ll unlock […]

5 local search tactics your competitors probably aren’t using
Dec 11, 2017 by Sherry Bonelli

When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas.

Wanted: Session ideas for SMX London
Dec 11, 2017 by Chris Sherman

We want your input to help us plan our upcoming SMX London conference, which will be taking place May 22-23, 2018. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the […]

Robert Koch Google doodle honors German physician awarded the 1905 Nobel Prize in medicine
Dec 10, 2017 by Amy Gesenhues

Koch is credited with ushering in the Golden Age of bacteriology.

Search News From Around The Web:

Google Maps will soon get step-by-step live transit guidance, TechCrunch4 Paid Search Mistakes You Didn‘t Know You Were Making, SEM RushApple confirms Shazam acquisition; Snap and Spotify also expressed interest, TechCrunchGoogle Doesn’t Recommend Generic Disavow Files, Search Engine RoundtableHow to audit your site’s internal linking, State of DigitalMachine Learning and SEO: What Every SEO Should Understand, Stone TempleMore reasons to love your Pixel phone, Google BlogWhat’s the value of a link?, Branded3When news breaks, Google still can’t separate rumor from fact, The Outline

SearchCap: Bing Ads call conversions, Google doodle & Google audiences

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

‘Purchases on Google’ Shopping ads test is running on iOS devices
Dec 8, 2017 by Ginny Marvin

The quick-payment mobile Shopping ads have previously been limited to Android.

Bing Ads now supports call conversion imports
Dec 8, 2017 by Ginny Marvin

Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance.

Google’s new custom intent audiences and you
Dec 8, 2017 by Allen Finn

Columnist Allen Finn shares his thoughts on Google’s new custom intent audiences before diving into how you can add them to your Display campaigns.

Jan Ingenhousz Google doodle marks 287th birthday of scientist behind photosynthesis discovery
Dec 8, 2017 by Amy Gesenhues

Ingenhousz also served as the family doctor for Austria’s royal House of Habsburg under the rule of Austrian Empress Maria Theresa.

Search News From Around The Web:

AdWords Express helps small businesses grow online in 14 new countries, Google BlogGoogle Defends Inaccurate Mount Agung Eruption Stories, Search Engine RoundtableGoogle Shopping Ads Testing New, Expandable, Full-Width Carousel?, blog.salesandorders.comThe High Five: fighting fire, breaking silence, and other top searches this week, Google BlogWrapping up a year of impact with holiday giving, Google Blog

SearchCap: Yahoo sues Mozilla, Google Lens review & celebs help Google

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

The lowdown on driving app downloads with Universal App campaigns
Dec 7, 2017 by Matt Lawson

Google’s Universal App campaigns use machine learning to automate app promotion. Columnist and Googler Matt Lawson goes under the hood to help you understand and master these campaigns.

Is holiday paid search more competitive in 2017 than 2016?
Dec 7, 2017 by Andy Taylor

Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape.

Have a question about Will Ferrell? Google may show you a video response directly from him
Dec 7, 2017 by Amy Gesenhues

Google is serving up selfie videos from celebrities answering frequent questions about themselves.

Which PPC metrics matter? Lessons from half a million keywords
Dec 7, 2017 by Jacob Baadsgaard

Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI).

Google Lens an impressive start for ‘visual search’
Dec 6, 2017 by Greg Sterling

While it makes lots of mistakes, it also gets lots of things right.

Yahoo parent sues Mozilla for replacing it with Google as Firefox default search
Dec 6, 2017 by Greg Sterling

Mozilla countersues and says that poor Yahoo search quality caused Firefox to lose market share.

Search News From Around The Web:

Gain a deeper understanding of Posttraumatic Stress Disorder on Google, Google BlogAll the data you need to cover 500 local elections, Google BlogA crabtivating journey: Street View joins a crab migration of millions on Christmas Island, Google BlogGoogle Responds To Blog Bribes Saying It Can Lead To Search Penalties, Search Engine RoundtableHow Long Does SEO Take (The REAL Answer) Watch Now, YouTubeHow to perform an SEO audit. Part 3: Site speed & Engagement, YoastHow Your Website’s Theme Affects SEO & Rankings, cognitiveseo.comKeep the lights on for the last-minute shopper this December, Inside AdWordsParanoid about Google and Amazon spying on you? You’re just paying attention, PhillyWhat Google’s Featured Snippet Search Update Means For Marketers, GEO Marketing

SearchCap: Twitter AMP analytics, Bing Ads & targeting branded searches

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Twitter broadens its AMP support to include analytics
Dec 6, 2017 by Amy Gesenhues
Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic page views.

Oracle DMP adds integration with Bing Ads custom audiences
Dec 6, 2017 by Susan Wenograd
This marks the second integration for the audience targeting pilot.

Video Advertising: Tips for success in 2018
Dec 6, 2017 by Digital Marketing Depot
Consumer demand for digital video is exploding. According to a recent study by Cisco, video will make up a whopping 80 percent of all internet traffic by 2019. But that’s mostly people watching videos of cats falling off furniture, right? Not entirely.

The importance of targeting branded searches
Dec 6, 2017 by Thomas Stern
Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it’s crucial to invest in a branded search strategy.

Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records
Dec 6, 2017 by Christi Olson
Columnist Christi Olson shares consumer and search data from the recent holiday weekend — and provides tips for how to use search to boost your omnichannel holiday marketing strategy.

AMP: A case for websites serving developing countries
Dec 6, 2017 by Alexis Sanders
As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands can use Accelerated Mobile Pages (AMP) to address this gap.

Search News From Around The Web:

How brands secretly buy their way into Forbes, Fast Company, and HuffPost stories, The OutlineGoogle My Business Looks to the Future, Street FightGoogle Testing Mobile Search Interface With Few Organic Results & No Next Page Button, Search Engine RoundtableHow to perform an SEO audit. Part 2: General SEO, YoastTo Disavow or Not to Disavow, that is the question, Majestic Blog

SearchCap: Apple search ads, Google's newest search features & latest carousel test

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Apple launches ‘set it and forget it’ Search Ads Basic for the App Store
Dec 5, 2017 by Greg Sterling
No keywords, no bidding with new simplified search product.Google’s latest search updates brings more content to Featured Snippets & Knowledge Panel info
Dec 5, 2017 by Amy Gesenhues
“Search is not just about answering your questions — it’s also about discovery,” writes Google product manager Michael Galvez.Google wraps Hanukkah, Festivus, Christmas & Kwanzaa searches in festive holiday decor
Dec 5, 2017 by Amy Gesenhues
Hanukkah decorations include a Menorah, Christmas searches display a gingerbread house and candy canes, and Kwanzaa searches get a Kinara.PPC agencies will play these 4 roles when automation takes over
Dec 5, 2017 by Frederick Vallaeys
Many in the SEM world are concerned that artificial intelligence and machine learning will make their jobs obsolete — but columnist Frederick Vallaeys believes that humans and machines working together will ultimately create the most value for clients.Links: To speed or not to speed
Dec 5, 2017 by Julie Joyce
Want to build links faster? Julie Joyce discusses which tasks can be sped up and which can’t.Google testing an answers carousel within the search results snippets
Dec 5, 2017 by Barry Schwartz
Publishers and webmasters might not like this new feature Google is testing.Secure your SMX West pass now & save big. Rates increase next week!
Dec 4, 2017 by Search Engine Land
Don’t miss out: Your chance to lock in the lowest rate on a seat at SMX West expires next week! The West Coast’s largest search marketing conference is coming to San Jose, California, March 13-15, and we want you to join us.

Search News From Around The Web:

15 Facebook Groups Every SEO Should Join, AhrefsGoogle Is Rolling Out Hotel Price Sliders to Local Packs, Sergey AlakovApple Maps adds public transit directions for Tampa, Fla., Apple InsiderDecember 2017 Google Webmaster Report: Algorithms, Snippets & Penalties, Search Engine RoundtableIncreasing Google CPCs, Hallam InternetProduct ratings on Shopping ads now available globally, Inside AdWordsReverse Engineering Your Competitors‘ Backlinks with SEMrush, SEM RushSEO for Ecommerce in 2018 – The Ultimate Guide –, The Upper RanksUnique SEO Metrics to Investigate, Stone TempleYoast SEO 5.9: A more accessible content analysis, Yoast

SearchCap: Santa trackers, Google AJAX crawling & our community corner

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Santa Tracker is live, counting down the days until Christmas with holiday games & resources
Dec 4, 2017 by Amy Gesenhues

This year’s Google Santa Tracker comes with coding games, an elf filter in the Android app and daily updates delivered via an Advent-styled calendar.

Google will stop using the old AJAX crawling scheme in Q2 2018
Dec 4, 2017 by Barry Schwartz

Googlebot will render the #! URL directly, making it unnecessary for the website owner to provide a rendered version of the page.

It’s time to change your SEO reports!
Dec 4, 2017 by Greg Gifford

SEO reports are often really useful… for SEO professionals. Columnist Greg Gifford asserts that if you want to truly prove the value of your services to your clients, you have to tie your reports directly to their bottom line.

Top 10 local search insights of 2017
Dec 4, 2017 by Wesley Young

From location data to SEO, columnist Wesley Young of the Local Search Association provides his top 10 list of local search lessons learned in 2017.

Google coding-game doodle marks 50th anniversary of kids learning to code
Dec 4, 2017 by Amy Gesenhues

The Google doodle team partnered with the Google Blockly team and MIT researchers to create “Coding with Carrots,” its first-ever coding-game doodle.

Google tests ‘notable moments’ carousel in knowledge graph cards
Dec 4, 2017 by Barry Schwartz

Check out this new feature Google is testing in the knowledge cards. It looks like a timeline of notable events.

Marketing in a distracted, digital world
Dec 4, 2017 by Sponsored Content: [24]7.ai

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, digital marketing tools and social media, has given […]

Introducing the Search Engine Land Community Corner
Dec 1, 2017 by Michelle Robbins

New feature to highlight the search marketing community launches today with this week’s group of SEOs honored by their colleagues at Search Engine Roundtable.

Google Manufacturer Center for product data expands scope, launches API
Dec 1, 2017 by Ginny Marvin

A new API, more countries and knowledge panel visibility give brands more incentive to use Google’s product data management tool.

Insights from 130 agencies — State of Email Marketing
Dec 4, 2017 by Digital Marketing Depot

Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing, since it performs well at a low cost. SharpSpring gathered insights from 130 agencies to find out: how agencies evaluate platforms. what an agency’s objectives are when implementing a platform. ways agencies use marketing automation […]

Search News From Around The Web:

9 Quality Sources for Beautiful Landing Page Templates, WordStreamGoogle Permits Longer Snippet Texts – Evaluation and Chances, SISTRIXLife Event Targeting Now Available To All AdWords Advertisers, PPC HeroSearch Engine Roundtable’s 14th Anniversary, Search Engine RoundtableOne Simple SEO Marketing Strategy To Double Traffic, Ignite VisibilityThe Mobile Revolution Has Only Just Begun: Here’s Why, Stone Temple

SearchCap: Google snippets increase, Google local Q&A, local services on Google Assistant

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google officially increases length of snippets in search results
Dec 1, 2017 by Barry Schwartz

Company says change is meant to provide more descriptive snippets.

Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY
Dec 1, 2017 by Ginny Marvin

Phone sales from search ads continue to play a significant role for retailers.

Google Local Questions & Answers now rolling out to desktop search
Dec 1, 2017 by Barry Schwartz

Searchers and businesses can now search on desktop to add questions and answers to the new Google Q&A feature.

8 simple ways to utilize a blog to improve SEO results
Dec 1, 2017 by Joe Goers

Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for SEO gains.

Four brand-building activities that lay the foundation for SEO
Dec 1, 2017 by Brian Weiss

Columnist Brian Weiss explains why a strong brand is necessary to ensure that your SEO efforts can reach their full potential.

Google brings local lead generation to Google Assistant and Google Home
Dec 1, 2017 by Greg Sterling

The company taps HomeAdvisor and Porch to provide local contractors through a multistep voice-driven interaction.

Google facing $1 billion in potential liability with UK class action
Dec 1, 2017 by Greg Sterling

The case stems from bypassing the cookie-blocking settings on the iPhone’s Safari browser in 2012.

Search in Pics: Light bulb cups, Google brain fixtures & crazy hat day
Dec 1, 2017 by Barry Schwartz

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google drinks from light bulb cups: Source: Instagram Front of the Google Chicago rooftop subway car: […]

Search News From Around The Web:

Google Says Structured Data Should Match Visible Content, Search Engine RoundtableDoes Google Rank Brands Artificially Higher?, SISTRIXGoogle Photos v3.10 adds text selection mode to Lens, prepares tool to remove obstructions from photos and videos [APK Teardown], Android PoliceGoogle Showing Personal Search Filter Tab To Some Users Again, Search Engine RoundtableUnderscores, Optimization & Arms Races, Humane Tech – MediumWhite Hat vs Black Hat SEO: Which Hat Will You Wear, SEM Rush

SearchCap: Google audiobooks, local spam & SEO metrics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Law firms spamming Google My Business: Don’t trust your money or your life to them!
Nov 30, 2017 by Joy Hawkins

Many local businesses are guilty of violating Google My Business guidelines to game the system, and columnist Joy Hawkins has observed rampant problems within the law vertical.

My 12 most important SEO metrics to monitor
Nov 30, 2017 by John E Lincoln

How do you measure success within your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks.

How to choose the right customer data platform
Nov 30, 2017 by Digital Marketing Depot

Companies like Netflix, Pinterest, Amazon and LinkedIn build great consumer relationships. They grow their businesses around serving customers and fully understanding them through data. Traditionally, companies have tried to understand and manage customer relationships in two separate types of systems: Channel-centric tools like email services, ads, web analytics, mobile apps and so on. Databases or […]

Google book search now includes audiobook results
Nov 30, 2017 by Amy Gesenhues

Search results will show books available on audiobook apps.

LaterPay offers first paywall platform for AMP pages
Nov 30, 2017 by Barry Levine

The German-Swiss payment infrastructure provider allows readers to maintain a running tab of per-article charges until a threshold is met.

Search News From Around The Web:

Google Home can now handle two commands at once, CNETThe Most Clicked Advertisers on Black Friday and Cyber Monday Keywords, 2017, AdGooroo6 Pro Tips for Managing PPC Client Relationships, PPC HeroDixon to Retire, Majestic BlogGoogle Does Not Use Time To First Byte For Search Rankings, Search Engine RoundtableGoogle Manufacturer Center rolls out international expansion, API updates, and new content discovery opportunities to help you better showcase your brand online, Inside AdWordsGoogle Maps gets updated for iPhone X, The VergeHow YouTube Videos Rank in Google, Stone TempleSEO and SEM Synergy: Testing Ad Copy Mirroring to Improve CTR, 3Q Digital