Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google revamps its SEO Starter Guide
Dec 12, 2017 by Barry Schwartz
This is the first update of the SEO starter guide in several years.
A balanced approach to data-driven SEO
Dec 12, 2017 by Ryan Shelley
SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.
Microsoft’s new Outings app aims to help travelers find their next destinations
Dec 12, 2017 by Amy Gesenhues
Developed for both iOS and Android platforms, the app was designed by the Microsoft Garage Project.
Compare 13 leading SEO platforms
Dec 12, 2017 by Digital Marketing Depot
SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the […]
Search News From Around The Web:
Cortana now supports Google Calendar, The VergeGoogle Shows Us Context is King When Indexing People, Go Fish DigitalAmazon Steadily Growing Google Text Ad Presence during the Holidays as Shopping Presence Shrinks, MerkleGoogle Search Console Notifying Webmasters Of TLS v1, Search Engine RoundtableHow Low-Volume Keyword Strategy Can Get You High-Value Clients, ahrefs.comNews Lab in 2017: working with news organizations to address industry challenges, Google BlogOnline Brand Mentions and Google Search Ranking – Gary Ilyes Pubcon 2017, Stone TempleProjecting Future Trends In Your PPC Account, PPC HeroReview Schema – Get Review Stars in Google With Schema.org Markup, YouTubeStepping out of the SEO Bubble – Day 1, SISTRIX