Are you considering call analytics software?

Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to businesses will climb to 170 billion in 2020.

As consumers increasingly use their smartphones to research, browse and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path.

MarTech Today’s “Enterprise Call Analytics Platforms: A Marketer’s Guide” examines the current market for enterprise call analytics platforms and the considerations involved in implementing this technology. If you are considering licensing an enterprise call analytics platform, this report will help you decide whether you need to. This 41-page report provides:

call analytics market overview with the latest industry analysis of call analytics features and capabilities.recommended steps for making an informed purchase decision.profiles of 12 leading vendors.

Visit Digital Marketing Depot to get your copy.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

Compare 13 leading SEO platforms

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles.

How do you decide which one is right for your organization?

MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementing this software into your business.

This 42-page report includes profiles of 13 leading SEO tools, vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Visit Digital Marketing Depot to download “Enterprise SEO Platforms: A Marketer’s Guide.”

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

Act fast! SMX West Super Early Bird rates end Saturday night!

Your search for actionable SEM and SEO tactics is over. Join thousands of search marketers at the largest search marketing conference on the West Coast: Search Engine Land’s SMX West, March 13-15, 2018, in San Jose, California. Rates increase at the end of this week!

Register today for an All Access Pass, and you’ll unlock super early bird savings — $400 off on-site rates! This amazing offer will expire Saturday, December 16, at 11:59 p.m. Don’t delay.

Your All Access Pass unlocks the complete SMX West experience, including:

unlimited access to all sessions, keynotes, and demos of time-saving solutions and products in the Expo Hall.exclusive networking amenities, including hot lunches, WiFi and more.

You’ll also walk away with an SMX hallmark: reliable, actionable tactics you can implement as soon as you return to the office.

If you’re already planning to join us for SMX West, do yourself and your wallet a favor: Register now and save a cool $400! This is the absolute lowest price we can offer for All Access passes. Seize the opportunity today.

P.S. If you don’t act fast, you’ll miss out on these Super Early Bird rates. Don’t pay more next week for the exact same ticket! Register now.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

Wanted: Session ideas for SMX London

We want your input to help us plan our upcoming SMX London conference, which will be taking place May 22-23, 2018. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the best way to improve your chances of being chosen is to get involved now, by suggesting an awesome idea that really catches our attention.

We’re looking for two types of suggestions:

Session ideas for regular SMX sessions. Most sessions at SMX conferences are 60 to 90 minutes in length and feature two or three speakers. Here we’re not looking for solo presentations; rather, your idea should be a topic where multiple speakers can each weigh in with their own points of view, opinions and suggested tactics. You can let us know if you’re interested in speaking or would just like to see the session idea considered without nominating yourself to speak.

Session ideas for solo presentations. Solo presentations are keynote-level, Ted-style presentations from industry visionaries. We’re looking for the best of the best: seasoned professionals, acknowledged thought leaders, inspiring communicators. People who will wow attendees with their insights and motivate them to chart new territory in their own online marketing campaigns. If you pitch to speak on a solo session, you really need to wow us to be seriously considered. Solo sessions are typically 25 minutes long.

Key milestones For SMX London — Mark your calendar!

Session ideas accepted: through Tuesday, January 9Agenda posted: week of January 22Speaking pitches Close: February 16

Have a suggestion? Please read our guidelines for speaking at SMX conferences, use the session idea suggestion form to describe your idea.

Don’t delay! The session idea suggestion form closes Tuesday, January 9.

Chris Sherman
Chair, SMX London

Secure your SMX West pass now & save big. Rates increase next week!

Don’t miss out: Your chance to lock in the lowest rate on a seat at SMX West expires next week! The West Coast’s largest search marketing conference is coming to San Jose, California, March 13-15, and we want you to join us for three days of actionable, cutting-edge search marketing tactics presented by the SEO and SEM experts you trust.

The search marketing profession is defined by change. We don’t need to tell you that. You live it every day. Tactics that work today are outdated next quarter. Platforms launch while others sunset. You’re bombarded by new products, technologies, algorithms and buzzwords. Pillars of the industry crumble in the blink of an eye.

Search marketers worth their salt embrace the chaos. They thrive on it. They know that in order to be the best versions of themselves, the smartest and most capable, they need to train. Regularly.

That’s why they attend SMX West. You should, too.

Act now to lock in our lowest rates on an All Access pass. You’ll save $400 off on-site rates, something you and your boss will appreciate.

Here’s a taste of what you will enjoy at SMX West:

Actionable content: 60+ expert-led sessions. The latest in SEO and SEM. You will walk away absolutely stocked with tips and tactics you can implement immediately. See the complete agenda here.Programmed by Search Engine Land: At SMX, you’ll get all of the Search Engine Land content you love — live — straight from our editors and hand-picked industry experts.In-depth training: Extend your SMX experience with a pre-conference, full-day workshop that includes in-depth training and invaluable industry networking.Something for everyone: Single-track conferences can be a snooze. We offer multiple tracks that run simultaneously to keep you constantly interested.100 percent white hat: We maintain the highest standards when it comes to the quality of speaker presentations. You’ll only learn tactics that are safe for your brand or clients.

The SMX experience goes beyond tactics. You’ll benefit from:

powerful connections: Dynamic networking events let you dive into intense conversations, share insights and ideas and establish friendships with your peers.respected brands: Esteemed boutique agencies and household names alike return to our Expo Hall and session rooms year after year because they know it’s worth environment: We proudly deliver a safe place for marketers to learn and share. And we are dedicated to providing a harassment-free experience for everyone.diverse training: Session formats are carefully constructed to match each topic. At SMX, you’ll experience solo sessions, panels, roundtables, keynotes and Q&A clinics.Exceptional amenities: Full breakfasts and hot lunches, built-in recharge and refreshment breaks and complimentary WiFi are all included in your All Access pass.100 percent unbiased content: Our unbiased, vendor-agnostic content is designed to do one thing: Help you succeed. That’s our only agenda.

Coming to a conference is an investment. You put a lot in and deserve to get a lot out. Join us at SMX and walk away armed with fresh tactics, tips and techniques that can be immediately implemented to drive traffic, convert visitors and grow your business. We guarantee it.

P.S. Need to get the green light from management to attend? Check out our super-handy “Get Your Boss Onboard” guide to make the case with ease.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

Want to speak at SMX West? Here's how

The agenda for our upcoming SMX West show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on March 13 – 15, 2018 at the McEnery Convention Center in San Jose, California.

To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request.

PLEASE NOTE: Many sessions have already been filled and are not open for pitches. If a session does not appear on the pitch form, it is closed, even if no speakers are appearing on the agenda yet.

As you might guess, interest is high in speaking at Marketing Land conferences. We literally sift through hundreds of submissions to select speakers for the show. Here are some tips that will increase your chances of being selected.

Pitch early: Submitting your pitch early gives you a better chance of being selected. Coordinators accept speakers as soon as they identify a pitch that they think best fits the session, just like colleges that use a rolling admissions policy. So pitching early increases the likelihood you’ll be chosen.

Use the form: The speaker pitch form ( is the way to ask to speak. There’s helpful information there about how your pitch should be written and what it should contain.

Write it yourself and be specific: Lots of pitches come in that are not specific to the session. This is the most effective ways to ensure that your pitch is ignored. And this year, we’re no longer accepting pitches written by anyone other than a proposed speaker. If you’re a thought leader, write the pitch yourself… and make certain that it is 100% focused on the session topic.

“Throw your best pitch:” We’re limiting the number of pitches to three per person, so please pitch for the session(s) where you really feel you’ll offer SMX attendees your best.

You’ll be notified: Everyone who pitches to speak will be notified by email you are accepted or not.

And don’t delay—the pitch forms for each session will close as sessions are filled, with everything closing by December 15.

The SMX West agenda is now live! See the SEO, SEM & Retail sessions in store for 2018

Hungry for the latest in search marketing? Feed your obsession with SEO and SEM with actionable, proven tactics served up at Search Engine Land’s SMX West March 13-15, 2018, in San Jose, California.

Our three-day action-packed agenda is brimming with 50+ sessions led by SEO, paid advertising and retail experts — designed to provide you with the insights needed to transform your campaigns into marketing masterpieces. You’ll learn how to make your advertising more effective, track conversions across channels, boost your site’s search engine optimization and accurately leverage analytics and social media, plus much, much more.

SMX West agenda preview:

Here’s a quick preview of our most anticipated sessions…


SEO Ranking Factors In 2018: What’s Important, What’s NotOptimizing Content For Voice Search & Virtual AssistantsSolving SEO Issues In A World Of Constant Change

Paid Advertising:

The Art & Science Of Crafting Successful AdsPerfect Your SEM Testing: How & Why To Evaluate EverythingFaster & Smarter: Moving From Manual to Automated SEM Campaign Management

Retail Search Marketing:

Your Mission: Increase Sales, Cut Costs, Maximize ProfitsWinning More Customers With E-commerce Offer TestingMaximizing E-commerce Revenue with Search Advertising

View the complete agenda here.

SMX West goes beyond educational sessions. You’ll gain access to inspirational keynotes, both structured and unstructured networking opportunities, a packed Expo Hall, delicious meals, complimentary WiFi, built-in recharge and refreshment breaks, plus a handy event mobile app to help you maximize your SMX experience.

Satisfaction guaranteed.

We guarantee SMX West is an investment that’s well worth your time and money.

Past attendees rave about their experience:

“The content is always solid. And the direct interaction with speakers and brands makes getting the worth out of the visit very easy.”
– Joe Martinez, Granular

Lock in lowest rates now!

Like what you see? Secure your SMX West pass now and enjoy Super Early Bird rates — the lowest rates we’ll offer. Registering today for an All Access Pass means you’ll save $400 compared to on-site rates. Your pass will unlock full access to expert tactics, quality content and top amenities, all housed in a conveniently located and exceptional venue — the elements that make SMX West an exceptional conference. Register now!

See you in San Jose!

P.S. Make it an easy decision for your manager to send you to SMX West with our handy “Get Your Boss On Board” guide!

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

Webinar: CX in the Age of Social Media

Using social media to deliver great customer service is no longer an option — it’s a must. Twitter reports that customer service interactions on social have jumped 250 percent in the past two years. Two-thirds of consumers are already using Twitter or Facebook for customer service. By 2020, Gartner predicts that 90 percent of brands will rely on social media in some capacity to manage their customer service (CX) efforts.

Join our social media and CX experts as they explain how social customer service can help brands provide winning digital customer experiences. They’ll discuss how to manage that experience across multiple social touch points, leverage evolving social customer service tools to deliver long-term value and act on real-time customer insights to drive social ROI.

Register today for “CX in the Age of Social Media,” produced by Digital Marketing Depot and sponsored by Lithium.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

Choosing an enterprise SEO platform

With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.

More specifically, managing SEO through an enterprise toolset can provide the following benefits:

many tools, one interface — enterprise SEO platforms perform many tasks in one system.more efficient management of global operations with built-in diagnostics that can identify sitewide issues across languages, countries or regions.the ability to stay up-to-date with the search engine algorithm changes and their impact on ranking factors.automated reporting to provide data in near real time.

If you are considering licensing an SEO software tool, MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” will help you decide whether or not you need to. This 42-page report examines the market for SEO platforms and the considerations involved in implementing this software into your business and includes profiles of 13 leading SEO tools vendors, capabilities comparison and recommended steps for evaluating and purchasing.

Visit Digital Marketing Depot to download “Enterprise SEO Platforms: A Marketer’s Guide.”

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

SEO in 2018: What’s hot, what’s not?

Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO.

SEO is constantly changing, and what worked well last year may not work at all now. With new technologies and new rules constantly evolving, it’s critical to stay on top of the latest developments. In this webinar, we’ll sit down with two of the industry’s top experts to examine what SEOs need to know about best practices for SEO in 2018.

Register today for “SEO in 2018: What’s hot, what’s not — a conversation with the experts,” produced by Digital Marketing Depot and sponsored by SMX.


Eric Enge is President and Founder of Stone Temple Consulting, which was name “Best Large SEO Agency of the Year” at the US Search Awards in 2016. Eric was named “Search Marketer of the Year” by Search Engine Land and “Search Personality of the Year” by the US Search Awards also in 2016. He is co-author of the book “The Art of SEO” and is a frequent speaker at industry conferences.

Marshall Simmonds, Founder of Define Media Group, has worked in search since 1997. He was Chief Search Strategist for from 1999-2011 and spent 2005-2010 overseeing search strategy initiatives for the New York Times Company. As an industry leader, he has consulted with some of the biggest brands online, including Condé Nast, Vimeo,, AARP, ToysRUs,, Hewlett-Packard, CBS, National Geographic and many others.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.